The Bing Ads Report suite and API now features a new geographical location report. This had apparently been an highly requested feature.
“In response to your feedback, we’ve redesigned how location information is displayed in the report to show you exactly which targeting method was used to serve your ad,” says Microsoft’s Fady Khoury in a blog post. “We’ve also gone under the hood to enable this report to incorporate new targeting features when they become available.”
The new version can be found under Targeting. The old version is still there, but is now labeled “old version”.
The old one didn’t clarify between physical location or search location when it came to what was being being served with ads. Now, there’s a column called “Location Type,” which identifies location type by “physical location” or “location of interest”.
Another new column called “Most Specific Location” lets you see the most specific location that was used for targeting.
Khoury offers this scenario to illustrate the helpfulness of the changes:
Let’s say you sell your products only in Seattle, and you’re using the default targeting option for your campaign (“Show ads to people in, searching for, or viewing pages about your targeted location”). You open the new Geo Location report, and you see that 100 ad clicks have a “Physical location” location type and 80 ad clicks have a “Location of interest” location type.
Based on this data, you conclude that a significant amount of people are searching for your business outside of Seattle, and decide to expand your targeting to more areas like Portland to reach out to potentially more interested people.
The new stuff is apparently already available for all advertisers.
Image via Microsoft