Twitter announced the expansion of geo-targeting features to more advertisers. It has added state and region targeting in Brazil and Canada and postal code targeting in the U.S.
It is also adding geo-targeting including state and region targeting to eight new countries including: Australia, France, Indonesia, Italy, Japan, Mexico, Netherlands, and the UK. Twitter now offers granular geo-targeting in twelve countries and country-level targeting in over 200.
“Advertisers across the world have been using geo-targeting to precisely target the most relevant audience for tangible results,” says Twitter product manager Nipoon Malhotra, who shares several examples in a blog post.
“We’re excited about how expanded geo-targeting options will enable global Twitter advertisers to better reach their target audiences,” Malhotra says.
Last Friday, Twitter launched a new ad unit called the Website Card to drive traffic to websites. That came after its MoPub network opened up native ads to all advertisers.
Twitter released its quarterly earnings report earlier this week, with revenue up 119%, though its stock hit an all-time low with investors unimpressed by Twitter’s growth. Monthly active users were up 25%.
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