Reddit announced on Wednesday that it has released location targeting on its frontpage, to make ads more personally relevant to users (which is obviously more helpful to advertisers as well).

As the company says, this will be especially helpful for things like movie premieres, which often have different release dates in different countries, as well as products that can only ship to certain places, or events for specific cities. These are just examples.

The company has offered country and city targeting on image ads for a while.

Reddit’s Jena Donlin writes on the company blog, “Ad dollars on reddit are money well spent. Not only are you supporting your goals and reddit, you’re also giving back to the reddit community. 10% of all ad revenue (not profit, revenue) in 2014 will be given to non-profits chosen by redditors.”

Reddit is giving away free ads to crowdfunded projects, small local businesses, nonprofits, and those looking to hire redditors. It’s also offering 200 small ad campaigns to international businesses who set up some of the first campaigns targeting based on country viewing from.

“We have a longstanding tradition to give out free promoted posts on reddit to different categories of advertisers as the whim takes us,” says Donlin.

Those who wish to get in on the free international campaigns are told to use their reddit accounts, and go to reddit.com/advertising, then click “Create an Ad.” Then follow the steps listed here.

Image via reddit