Facebook announced the launch of a new self-serve targeting ad targeting feature for partner categories. The categories use data from select third parties like Acxiom, Datalogix and Epsilon.
“For example, a local car dealership can now show ads to people who are likely in the market for a new car who live near their dealership,” the company explains. “To date, advertisers have been able to show ads to people based on their expressed interests on Facebook. Now with partner categories, they can also show ads to people on Facebook based on the products and brands they buy across both desktop and mobile.”
“Companies have long used this type of targeting off of Facebook, and we are excited to make this available to advertisers of all sizes on Facebook,” the company adds.
The categories work the same way all targeting on Facebook works. To kick things off, partner categories includes over 500 unique groups and works with other Facebook targeting options.
The feature will be available to US advertisers in Power Editor and through the API starting today.
Facebook assures users that no personal information is shared between Facebook and third parties or advertisers.