Twitter announced an update to its Tailored Audiences ad targeting feature. It’s getting new stuff like audience list uploading, better audience management tools, new supported ID types, and better targeting in general.
Twitter first made Tailored Audiences available globally in December. Now it has look-alike-only targeting, which lets you only target users similar to your tailored audience.
As Twitter explains, “This lets you reach users who are most like your best existing customers, and is particularly useful for mobile app promotion campaigns to reach users similar to those who have already installed your app. To enable you to drive more efficient user acquisition, we’ve added the ability to exclude tailored audiences based on website visitors from campaigns using interest, keyword, TV and other tailored audiences.”
The new Audience Manager tool shows you details on all audiences in one place, and lets you change or delete them.
“To augment the total reach of tailored audiences you can create using your customer info, you can now build audiences using mobile phone numbers in addition to email addresses,’ says product manager Kelton Lynn. “We also support Apple iOS and Google Android mobile advertising IDs so you can create audiences of users with your apps installed or who take certain actions like viewing a product or achieving a level in your apps. We have extended this functionality to our Ads API so you can have the same functionality if you prefer to work directly with any of our Ads API partners.”
Twitter also reminds us that users have privacy options related to this stuff. You can always uncheck the box in your privacy settings next to “Tailor ads based on information shared by ads partners”.
Image via Twitter