Quantcast
 
Bing Ads Report Suite Gets New Geo Location Report

Bing Ads Report Suite Gets New Geo Location Report

By Chris Crum May 21, 2014

The Bing Ads Report suite and API now features a new geographical location report. This had apparently been an highly requested feature. “In response to your feedback, we’ve redesigned how location information is displayed in the report to show you …

Facebook Ads Get Even More Targeting Options Facebook Ads Get Even More Targeting Options

Facebook announced that it is about to begin rolling out improved “Core Audiences” targeting options, which are built into all of its ad buying interfaces. These will allow advertisers to target “precise audiences” based on location, demographic, interests and behaviors. …

Twitter Launches 'Tailored Audiences' Targeting Twitter Launches 'Tailored Audiences' Targeting
· 1 Comment

Twitter began testing its “tailored audiences” ad retargeting back in the summer and has now announced the feature’s global availability. “With tailored audiences you can reach users on Twitter who have shown interest in your brand or your category even …

Twitter Ads Get Better, Expand To More Businesses Twitter Ads Get Better, Expand To More Businesses
· 1 Comment

Now that it’s a public company, Twitter will eternally have a lot of questions to answer regarding revenue. The company’s monetization efforts have been criticized heavily for years, and are obviously now in a greater spotlight than ever. Twitter just …

Facebook Launches 'Partner Categories' Ad Targeting Facebook Launches 'Partner Categories' Ad Targeting

Facebook announced the launch of a new self-serve targeting ad targeting feature for partner categories. The categories use data from select third parties like Acxiom, Datalogix and Epsilon. “For example, a local car dealership can now show ads to people …

Twitter Improves Self-Service Ad Targeting Twitter Improves Self-Service Ad Targeting

Twitter has just announced some big improvements to its invitation-only self-service ad platform that make it easier for businesses to target the right kinds of users with their paid ads. Now, when deciding who to promote their accounts and tweets …

Users Have Mixed Reaction to Search and Privacy Users Have Mixed Reaction to Search and Privacy
· 27 Comments

The debate surrounding search engines and regulation only seems to be increasing with recent developments. Various privacy and consumer groups have encouraged the government to intervene claiming that consumers need to be protected. Although some investigations are pending, the feds have not stepped in with any action yet.

What Does Google's Privacy Policy Mean? What Does Google's Privacy Policy Mean?
· 1 Comment

In January, Google announced that it was overhauling its more than 60 privacy policies and replacing them with one. As Alma Whitten, Google’s Director of Privacy in Product and Engineering, wrote in the announcement, the idea is to create a “beautifully simple, intuitive user experience across Google.”

EXCLUSIVE: Facebook IPO: The Impact on Users and Marketers EXCLUSIVE: Facebook IPO: The Impact on Users and Marketers
· 1 Comment

Earlier this week, Facebook began the process for its highly anticipated IPO. The company hopes to raise $5 billion or more in its filing, which is considerable given the company began in a dorm room and has only been around for 8 years.

Microsoft Makes Mobile Ad Targeting Easier

Microsoft has launched full HTML device targeting for advertisers, so that they can easily target mobile display ads to all handsets that can render full HTML sites (including sites developed for the PC Web). Such devices include iPhone, Android, and full HTML browser Windows phones and Blackberry devices.

Better Ad Targeting on Facebook with Keyword Suggestions
· 1

Facebook has begun offering keyword suggestions for it’s ads. This could go a long way to help advertisers better target Facebook users.

When a user goes to create an ad on Facebook, they begin the process by designing the ad. Here they select the landing page, the ad copy, and an optional image. Then they are presented with the targeting section, which now features the keyword suggestions.

Yahoo Uncovers New Demographics Based on Email Habits
· 2

Yahoo Research released an interesting report this month characterizing individual communication patterns. The report is based upon a study that looked specifically at what times of the day people regularly communicated through email, and found that demographics can be pulled away from this information.

Ad-Supported Businesses Need to Keep Ads Engaging
· 3

Forrester research has an interesting blog post up looking at the question, "What happens when online CPMs get so close to zero that they make ad-supported businesses unsustainable?" Online publishers might not like some of the answers that can be given in response.

Facebook Launches New Ad Targeting Options
· 2

Facebook has launched two targeting filters for Facebook ads. These are language and radius targeting. Both have been heavily in demand by advertisers.

MySpace Announces MyAds
· 4

Last month, we reported that MySpace had launched a new self-serve advertising platform, but it was officially announced last night with a name – MyAds (beta). With this platform, users are able to create their own display banner ads with the following advantages working for them (as cited by the social network):

Charter Postpones Ad Targeting Plan

It looks like privacy concerns have put Charter Communications ad targeting plans on hold.

As we reported last month, ISPs are sitting on a wealth of personalized data, but lawmakers have expressed concerns over the methods used to tap into that data–especially "deep packet inspection."