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Twitter Adds Mobile Targeting Options

Twitter Adds Mobile Targeting Options

By Chris Crum December 16, 2014

Twitter announced the launch of two new mobile targeting features for advertisers: mobile carrier targeting and targeting users with new mobile devices. Twitter says a number of types of advertisers can make use of carrier targeting, such as carriers themselves, …

Facebook Ads Get Network Connection Targeting Facebook Ads Get Network Connection Targeting

Facebook announced that it is giving advertisers a new feature that allows them to target people based on the network connection they most often use when accessing Facebook. Options are: 2G, 3G, or 4G. The idea is that this will …

Bing Ads Report Suite Gets New Geo Location Report Bing Ads Report Suite Gets New Geo Location Report

The Bing Ads Report suite and API now features a new geographical location report. This had apparently been an highly requested feature. “In response to your feedback, we’ve redesigned how location information is displayed in the report to show you …

Twitter Adds Postal Code Targeting In U.S. Twitter Adds Postal Code Targeting In U.S.

Twitter announced the expansion of geo-targeting features to more advertisers. It has added state and region targeting in Brazil and Canada and postal code targeting in the U.S. It is also adding geo-targeting including state and region targeting to eight …

Reddit Frontpage Ads Get Location Targeting Reddit Frontpage Ads Get Location Targeting

Reddit announced on Wednesday that it has released location targeting on its frontpage, to make ads more personally relevant to users (which is obviously more helpful to advertisers as well). As the company says, this will be especially helpful for …

Facebook Not Using Nearby Friends For Ad Targeting Facebook Not Using Nearby Friends For Ad Targeting

On Thursday, Facebook announced the launch of a new “Nearby Friends” feature, which enables people to see when they’re friends are close to their own location. How close? A spokesperson for the company tells WebProNews that the feature recognizes when …

Facebook Lookalike Audiences Get New Features Facebook Lookalike Audiences Get New Features

Facebook announced some new targeting capabilities for its Lookalike Audiences option. Facebook launched Lookalike Audiences about a year ago aimed at helping marketers target audience segments with similar common attributes (interest, demographics) to the customers they already identified as a …

Facebook Ads Get Even More Targeting Options Facebook Ads Get Even More Targeting Options

Facebook announced that it is about to begin rolling out improved “Core Audiences” targeting options, which are built into all of its ad buying interfaces. These will allow advertisers to target “precise audiences” based on location, demographic, interests and behaviors. …

Twitter Launches 'Tailored Audiences' Targeting Twitter Launches 'Tailored Audiences' Targeting
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Twitter began testing its “tailored audiences” ad retargeting back in the summer and has now announced the feature’s global availability. “With tailored audiences you can reach users on Twitter who have shown interest in your brand or your category even …

Twitter Ads Get Better, Expand To More Businesses Twitter Ads Get Better, Expand To More Businesses
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Now that it’s a public company, Twitter will eternally have a lot of questions to answer regarding revenue. The company’s monetization efforts have been criticized heavily for years, and are obviously now in a greater spotlight than ever. Twitter just …

Facebook Launches 'Partner Categories' Ad Targeting Facebook Launches 'Partner Categories' Ad Targeting

Facebook announced the launch of a new self-serve targeting ad targeting feature for partner categories. The categories use data from select third parties like Acxiom, Datalogix and Epsilon. “For example, a local car dealership can now show ads to people …

Twitter Improves Self-Service Ad Targeting Twitter Improves Self-Service Ad Targeting

Twitter has just announced some big improvements to its invitation-only self-service ad platform that make it easier for businesses to target the right kinds of users with their paid ads. Now, when deciding who to promote their accounts and tweets …

Users Have Mixed Reaction to Search and Privacy Users Have Mixed Reaction to Search and Privacy
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The debate surrounding search engines and regulation only seems to be increasing with recent developments. Various privacy and consumer groups have encouraged the government to intervene claiming that consumers need to be protected. Although some investigations are pending, the feds have not stepped in with any action yet.

What Does Google's Privacy Policy Mean? What Does Google's Privacy Policy Mean?
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In January, Google announced that it was overhauling its more than 60 privacy policies and replacing them with one. As Alma Whitten, Google’s Director of Privacy in Product and Engineering, wrote in the announcement, the idea is to create a “beautifully simple, intuitive user experience across Google.”

EXCLUSIVE: Facebook IPO: The Impact on Users and Marketers EXCLUSIVE: Facebook IPO: The Impact on Users and Marketers
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Earlier this week, Facebook began the process for its highly anticipated IPO. The company hopes to raise $5 billion or more in its filing, which is considerable given the company began in a dorm room and has only been around for 8 years.

Microsoft Makes Mobile Ad Targeting Easier

Microsoft has launched full HTML device targeting for advertisers, so that they can easily target mobile display ads to all handsets that can render full HTML sites (including sites developed for the PC Web). Such devices include iPhone, Android, and full HTML browser Windows phones and Blackberry devices.

Better Ad Targeting on Facebook with Keyword Suggestions
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Facebook has begun offering keyword suggestions for it’s ads. This could go a long way to help advertisers better target Facebook users.

When a user goes to create an ad on Facebook, they begin the process by designing the ad. Here they select the landing page, the ad copy, and an optional image. Then they are presented with the targeting section, which now features the keyword suggestions.