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Thinking Ahead Is Key To Business Success

The fourth annual We Media Conference hosted at the University of Miami offered a peek into the future of media. The common thread from Tuesday’s mind-meld was not the same old “newspapers are dead” theme that so many of these conferences run into the ground. Instead, the focus was on the changing media landscape — an evolution that ultimately leads to a completely social and interactive media.

Google Re-Imagined As World’s Third-Biggest ISP

It’s common knowledge in the U.S. search industry that Google has a market share of about 65 percent.  Lots of people know (or at least know how to check) the search giant’s market cap, too (it’s currently at $180 billion).  But another measure of Google’s size was presented yesterday, and it turns out that Google is on par with all but the biggest ISPs.

To Get Clients, You Need To Pull, Not Push
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In marketing, there are two main categories: Push Marketing, and Pull Marketing.

Push Marketing, also known as “interruption marketing,” is basically when you force your marketing message upon potential clients when they’re in the middle of doing something such as driving a car, surfing the web, or just spending time with friends or family. While they’re doing something else, you push your message in front of them.

Tactics of Push Marketing include:

Facebook Unseats Google As Most-Visited Site
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Although the "thud" wasn’t verified until this afternoon, it seems that an online giant fell a couple of days ago.  According to new data from Hitwise, Facebook managed to beat Google in terms of visits between March 7th and March 13th, becoming the most visited website in the U.S. for the week.

The graph visible below makes the changeup pretty clear (blame the sloppy enlarged bit on us, not Hitwise).  What’s more, it doesn’t look like Facebook’s going to relinquish its lead anytime soon.

Facebook Tweaks Search Suggestions For Relevancy
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Facebook’s search suggestions are about to get significantly better.  Rather than just suggest the names of people, events, groups, and Pages a person’s already connected with, suggestions are going to draw from users’ networks of friends and the entire site.

Google Gives Advertisers Another “In” On YouTube

In a move that investors and marketers alike should applaud, Google’s figured out another way to make money off the site it bought for $1.65 billion three and a half years ago.  Today, Google explained that it’s come up with a tool to help small organizations advertise on YouTube.

Google Hopes Mobile Ad Rates Beat Desktop Standard
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Investors and online advertising experts may want to consider for a moment what, exactly, has contributed to Google’s stupendous financial success (current market cap: $180 billion).  Now consider this: Google thinks mobile ad rates might surpass what’s come to be deemed the industry standard.

Google China Shows “Tank Man,” Tibet Search Results
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The clash between Google and the Chinese government appears to be coming to a head.  Various sources have reported that Google ignored a cut-off date to reregister as an Internet content provider in China, and more importantly, that the company has stopped censoring search results.

Droid Beats iPhone In Sales Comparison
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There’s good and bad news for Google this morning with respect to Android and the mobile market.  In terms of how many units were sold during their first 74 days of availability, it seems the Droid beat the iPhone to the million-unit mark, but the Nexus One is lagging far behind.

Is Wikipedia on the Road to Becoming the Next DMOZ? (SXSW)
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There is no shortage of interesting sessions going on at SXSW Interactive in Austin, but one that was especially interesting was "Can Wikipedia Survive Popular Success and Community Decline?" – a presentation from USC Professor of Journalism Andrew Lih.

Twitter Announces @anywhere Platform
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Twitter should soon become more ubiquitous across the Web.  Today, the company’s cofounders announced something called @anywhere that should help integrate the Twitter experience into standard sites, and a number of impressive organizations have agreed to take part in the initial rollout.

Confirmed: Yahoo’s SVP Of Revenue To Quit

Joanne Bradford started at Yahoo about a year and a half ago, assuming the title "Senior Vice President, U.S. Revenue and Market Development."  Now, a fresh report’s indicated that the high-ranking exec is on her way out again, ready to take a position at Demand Media.

Liveblogging: Twitter CEO Evan Williams Keynote at SXSW

We’re here at SXSW Interactive waiting for the keynote with Twitter CEO Evan Williams who will discuss "The Next Generation of Social Media." There has been some speculation that an announcement of Twitter’s ad platform could occur at this event, but that may or may not happen. We’ll see.

Either way, I’ll be liveblogging the keynote below. Please forgive the inevitable typos.

Williams will be interviewed by Umair Haque of the Havas Media Lab."

Liveblogging starts

02:00:  Still waiting…

JetBlue Runs an Interesting and Successful Twitter Promotion

In the social media world, it is so important to try to do things that haven’t been done before. Why? Well, since social media is so new and the applications of it have not even begun to be thought of yet, you must be a risk taker by default to see if it will work for you and your business. We hear more about social media flame-outs, which I attribute to our human nature to feel that news is mostly negative. Fortunately, there have been some risk takers that have had success worth discussing.

Google Hires XML Co-Inventor
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Today, Tim Bray started working for Google, and had the search giant just put out a one-sentence press release stating this fact, the development would be worth reporting.  But what makes this move especially noteworthy is that Bray announced it in a 1,260-word blog post mentioning an absolute hatred of the iPhone.

Google, China Edge Closer To Face-Off

The odds of Google keeping its Chinese search operation running are starting to seem quite small.  The Chinese government has started advising Google’s partners to prepare contingency plans, and one anonymous person who’s supposed to be close to Google even said the company is 99.9 percent likely to shut things down.

How the Crowd is Changing the News (SXSW)

Here at SXSW, we attended the session "CrowdControl: Changing the Face of Media or Hype?" At the end, one of the speakers asked the crowd, which they thought it was. Almost everybody responded with the former, while maybe one or two raised their hand for hype.

Liveblogging: SXSW Keynote: Valerie Casey

I’m sitting here in Exhibit Hall 1 waiting for the keynote to begin. I will be liveblogging/paraphrasing what is discussed (please excuse the inevitable typos).

Bio from the SXSW Booklet: Valerie Casey works with start-ups, governments, and companies all over the world on challenges ranging from creating new products and services to transforming organizational processes and behaviors….She is the founder and executive director of Designers Accord.
 

Liveblogging starts:

SXSW: Some Options for Making Money From Your Online Videos

At SXSW, Rob Millis and Will Coghlan of the newly launched Dynamo Player talked about different routes online video producers can take to try and make a buck. While the discussion ultimately led up to the duo’s demo of its new product, it was not above representing some different options fairly. The two talked about some of the pros and cons of advertising, such as:

Pros

Dynamo Player – Instant Monetization Tool for Videos Unveiled at SXSW
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Rob Millis and Will Cohlan, the pair beyond the web show Political Lunch, gave a presentation at SXSW called "Beyond Advertising: Can Online Video Finally Pay?" The discussion led to the unveiling of a tool for online video monetization called Dynamo Player.

The goal (short-term at least) of the tool is to simplify the process of uploading a video to the web, making it portable, and quickly getting viewers to pay for it.

CNN President “Really Afraid Of” Social Networks
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Over the years, there have been more than a few arguments about whether online news sites are killing newspapers.  Now, due to some almost startling comments made by the president of CNN, it looks like the next round of old media-new media disputes might concern social networks and cable news organizations.

Microsoft Talks Google’s Privacy “Fails” at SXSW

At the keynote today at SXSW, Microsoft‘s Danah Boyd placed a lot of emphasis on Google’s privacy "fails" with Buzz.

Liveblogging: Danah Boyd (Micosoft Research) SXSW Keynote

I’m sitting here in the exhibit hall at SXSW getting ready for the opening remarks keynote, which is getting ready to get underway. It will be delivered by Danah Boyd of Microsoft Research

Her SXSW Bio: One of the world’s foremost authorities on social networks, boyd works at Microsoft Research New England and also serves as a Fellow at the Harvard University Berkman Center for Internet and Society.

Note: Please forgive he typos that are sure to occur in this liveblog. Also keep in mind that this is paraphrased.

Possible Scenarios for Google in China @ SXSW

After a long morning of travel and SXSW preperation, WebProNews popped in on an interesting talk from writer and tech watcher, Kaiser Kuo (here’s his bio) about what might happen with the whole Google/China situation, which has essentially remained at a stand-still for the past two months, since Google made its famous announcement about a "new approach to China."