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Sophos Could Be Gmail Antivirus Service

One curious researcher wanted to answer the Gmail antivirus question – who’s providing the service? – and compared Gmail virus detection results to those generated by several antivirus product vendors.

How AdSense Lowers Site-Self-Esteem
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While AdSense makes it easy to monetize a Webpage or a weblog, are Webmasters selling themselves short by putting their prime real estate on sale for a fraction of its worth? Google has the luxury of exploiting not only their own effectiveness and reach, but also the ignorance of the online marketer.

Basics Of Link Building

Quality, not quantity, should be the focus of building links, as presenters at a session on the topic at SES Chicago discussed one of the fundamentals to improving awareness and ranking of a site.

RSS And Blogs In Search Marketing

Blogs, blogging, bloggers, and RSS feeds may sound like a bunch of nerdy buzzwords, but they can be the means to driving search-related traffic to one’s site.

Digg This Digg.com Is Expanding

The wildly popular tech site, where stories get approved or dumped based on the views of the userbase, plans to branch out into other categories and formats.

Unixart: Tracking Site Problems

As some of you know, I have Foo-web.com and some other sites on another web hosting site. Recently I noticed that I’d frequently get locked up for thirty seconds or so while editing files on that site.

About.com Wants Online Advertisers

They have a brand name, support from the New York Times, and 500 content contributors; now, About.com wants more advertisers to discover the site.

News Search Engines Talk

I just left the “Meet The News Search Engines” session at SES Chicago. The speakers were Chris Tolles of Topix.net and Nathan Stoll of Google. Later, we will be hearing more about news search from WebProNews Editor Mike McDonald who interviewed Chris following after the session. There are lots of interesting plans for news search coming from Topix.

Internet Video And New Ad Audiences

Advertisers are always looking for ways to expand their grasp. One venue now coming into its own is Internet video. The content offerings are starting to grow dramatically from a variety of places. Internet video could very well be the place to bring all the ad techniques for the Internet together in one great package.

The State Of Search Engine Marketing

Search engine expert Danny Sullivan gave a glowing account of the search engine marketing world today in his keynote address at SES Chicago.

In Search Engines, Web Standards and Semantics Rule

Not adhering to web standards is like rollerskating down the freeway. You might get to where you’re going, but it’s inefficient and fraught with peril.

Fewer Page Views Can Be a Good Thing?

Bloggers have been delivered an excellent syndication opportunity through RSS (really simple syndication). But for the blogger that has advertising on his site, the RSS capability that is a blessing by extending the reach of the content, can be a curse too as RSS readers allow subscribers to view content without visiting the site from which it originated.

AOL Dumping Google For Microsoft

A joint effort between Time Warner and Microsoft will see them co-develop an advertising network to compete with services from Yahoo and Google.

Asking Jeeves About Advertising

While the search side of Ask.com has shown some growth, the potential of the advertising network developing with the various IAC properties presents an even greater prospect for success.

B2B Bullseye

The SES: Chicago conference rolls in through its second day and continues to be a real learning experience. WebProNews publisher Rich Ord sat in on the “Targeting B2B” session and found a lot of useful information. The session centered on relationship building as the primary focus for B2B marketing.

Why Your Book Should Be Indexed

Forget about the legal battles where fair use and copyright issues come into play; the real trick for authors and publishers is to learn exactly how online book search can help people find their books in the first place.

AOL Serving Lots Of MTV Video

A number of properties from MTV Networks will make appearances in AOL’s video search engine and through SingingFish.com, whose technology powers AOL video search.

Online Retailers Ready Shoppers For Holidays

Holiday shopping this year looks to be going better than ever according to metrics released by Nielsen/NetRatings. Their eShopping Index saw a 29% increase from home on the day after Thanksgiving, garnering 17.2 million users over 100 online retailers.

Yahoo China Still A Portal

The exclamation point Alibaba put on search by redesigning the Yahoo China homepage doesn’t mean the company has given up on being a portal.

Earning From Search: Show Me The Money

Even though Jason Calacanis didn’t show up for the Earning From Search & Contextual Ads session as scheduled, attendees made do with the likes of Google, Yahoo, the New York Times’ About.com, AOL, and JenSense discussing the topic.

Google Desktop Slams Door On IE Flaw

While users of Internet Explorer still have to be concerned about CSS exploits affecting a newly-discovered problem with the browser, Google Desktop is no longer open to attacks via that flaw.

Google Discusses Its Rules

Along with a discussion of the Silicon Valley primer to working at the technology company, Google revealed the combination of terms that will keep someone from being hired.