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Convergence of Search and Social Media Marketing
I know that Jordan already linked to my Podtech interview with Jennifer Jones, but social media guru (and blogging buddy) Jeremiah Owyang asked if I would embed the Podtech flash player and also posed four tough questions for me to answer.

An Internet Crook Is ‘Sorry’

Michael Crook, along with the rest of us, learned some valuable lessons. The biggest lesson we all learned (Crook much, much more acutely), is that you don’t screw with the Electronic Frontier Foundation (EFF). The EFF eff’d him up good.

Delicious Defines Your Tags

People who use the social bookmarking site Del.icio.us to tag their favorite pages can clear up the mystery behind the tags they use when their meanings are not readily apparent.

The Real Goal of Search Marketing

Great post by Melissa Burdon at grokdotcom on the real goal of search marketing—conversions. If you’ve been reading this blog for any length of time, you know how much I agree.

Hotel Online Marketing

In order to compete with online travel agencies, hotels have begun to shift their money into online marketing according to a study by Hospitality eBusiness Strategies. The global study found that 68 percent of hospitality executives plan to focus their budgets on Internet marketing in 2007.

When it came to what hotel executives thought would bring them the greatest return on investment 72 percent said Web site optimization. This was followed by 68 percent who said search optimization and organic search, while 62 person favored Web site redesign.

CBS Adds YouTube For March Madness

Before being split into two companies that essentially represented broadcast and cable, CBS resided under Viacom’s corporate umbrella.

Is Blogging Becoming The New Standard?
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When blogs first hit the scene, there were many who passed the practice off as ‘just another Internet trend’ and doomed the medium to failure before it ever got off the ground. Years later, blogging is still around – and it’s rapidly joining the ranks of mainstream media as a source of breaking news.

The Final Four Of Web Bracket Pools
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It’s ratcheting up, that madness, that spring fever, that excitement that sends college basketball fans into an ink-and-paper bracket hysteria, trying to predict the unpredictable and who’s got the moxie to win it– wait – it’s not so ink and paper anymore.

Pausing for melodramatic over-the-top effect.

Cisco Conferences WebEx Into An Acquisition

$3.2 billion in a cash tender offer for WebEx shares will bring the online conferencing company into Cisco’s fold.

GoFish Adds Two Partners

GoFish Corporation, an online video company has struck a licensing partnership with Undergroundfilm and Big Film Shorts to offer independent short films on the GoFish Network.

"Our goal is for GoFish to be the lightning rod for creative talent on the Internet," said Michael Downing, founder and CEO of GoFish. "Whether licensed content, user-created, or our unique made-for-Internet programming, we will continue to populate the GoFish Network with the Web’s highest-quality video content."

New Google Talk Gadget Goes Live
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In a departure from the negative publicity surrounding the company this week, Google announced the launch of its instant messaging gadget today. The Google Talk gadget can be embedded in a user’s personalized Google homepage or on any other webpage or blog simply by adding a line of code.

Google Enhancing User Privacy

By anonymizing logs of information captured from people who search on Google after 18 to 24 months, the company hopes to improve the perception people have of their privacy being protected.

Worthless Expert Interviews

Have you ever set aside time to interview an expert for a project, only to realize that the person you are speaking with knows absolutely nothing?

I was recently on a call with one of my clients for a white paper project.

An outside “expert” was brought onto the call.

I began asking my questions.

What PPC Agencies Don’t Want You to Know

I just published a new article, called "The 5 Secrets PPC Agencies Don’t Want You to Know". This article is part of  Search Engine Land’s new Strictly Business column, which covers topics related to B2B search marketing.

MS Video HyperLink Technology Showcasing Kohl’s

Here’s some cool news.

It looks like Microsoft is now starting to implement its adCenter Labs Video HyperLink Technology with real world clients. The first signs of this come this week as MSN Entertainment shows of Kohl’s department store using the Video HyperLink Technology, which is an interactive video tool which provides more information about objects in a video when you click or even hover on them.

Reputation 1.0 – Complications

Recently I wrote that whoever coded for Reputation 1.0 would own Web 3.0; this is the second part in a series that addresses the issues of "internet reputation"

More Attention for Web Standards

Seems like web standards and accessibility are continuing to attract attention. Here are a few recent articles I’ve stumbled upon relating to web standards.

You Must Have Bid Management

While I usually focus on organic web marketing or web analytics issues in this blog, today I want to talk about bid management. I could be wrong, but I have this sense that it is greatly underutilized in the market.

A little over a year ago we sold off a set of sites that we had been operating for a few years. The sites had a very strong organic traffic flow, but we also did a substantial amount of PPC on these sites – about $50K per month. Them there’s real dollars!

Link Equity & Content Value
Link Equity

SEO’s used to talk a lot about preserving PageRank – I used to think of PageRank as like water, and building a good site archtecture was about funneling this into the right sections of the site in the right manner.

48% of Marketers Will Try Social Networks This Year

JupiterResearch has issued a new report entitled “Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape” (rolls off the tongue, doesn’t it?) and ClickZ is all over it.

Fixing Duplicate Content Issues

Not all webmasters are aware that search engines view each URL as a different page, even it has the same content or is different from the other URL by ending with a slash or if it preceeded by a www or not. To serve only one version of the page to get the deserved traffic, you’ll need to remember a couple of things about fixing URL issues.

Are You Communicating Properly?

Even when you think you’re communicating properly, you may not be. If you’re anything like me (and honestly, let’s hope you’re not!) you find yourself getting frustrated from time to time because some people are not following your directions. You couldn’t be any more clearer, right? Well, maybe you could!

Your Content: Does it Demand to be Passed On?

No matter what you sell, the cheapest way to get your message out there is to get your customers to do it for you. But how do you create content that practically compels readers to pass it on? What makes someone decide to take the step of introducing your content to someone who trusts them?

Blogging & Preferences

When I worked for the man one of the things I learned was that everyone had a preferred method of communication. It could have been email, phone, fax, or even face to face. If you wanted to make the sale, close the deal, or solve the problem you not only had to figure out what that method was, but overcome your own bias and be willing to work in the medium your customer preferred.

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