Fake Chrome OS Screenshots Punk Tech Media Mystery Blogger Comes Clean
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| Microsoft Buys Its Way To More Searches |
Online measurement firm Compete found a big jump in search market share for the MSN/Live brand for June 2007. Microsoft's search sites moved from 8.4 percent in May to 13.2 percent in June.
Their gain seems to be Google's loss. Google picked up a hefty 62.7 percent of the market, down from 67 percent in May. Yahoo's 19.6 percent represented a tiny drop from 19.7 percent in May, while Ask dropped from 3.5 to 3.3 percent.
Steve Ballmer and company can thank Live Search Club for the boost, according to Compete's Steve Willis.
"We didn’t see any traffic to club.live.com at all in April," he said. "About a third of a million unique visitors went to the club in May, and in June, this shot up to over 3 million unique visitors."
Live Search Club offers a simple premise. Play games, search with Live to find the answers, earn tickets, win prizes. Microsoft didn't need better search technology, they just needed a carnival barker to boost their search fortunes.
As Willis pointed out, the real trick will be for Microsoft to convert these gamers into regular Live Search users. If they can do that, Microsoft may be able to carve more of Google's search share away.
Fake Chrome OS Screenshots Punk Tech Media
3 Comments
live search club promises a
live search club promises a lot, but delivers little.....I have been a "member" since may, 2007,and play frequently, or try to, but I(and i doubt i am the only one who experiences this) play, redeem "tickets" then am blocked-or not allowed access to the website, and/or am not allowed to receive the item(s) tickets were redeemed for, usually for a period of time not much longer than a week or two, until the next redemption occurs, and the website has no clear pathway for inquiring as to the reasons for "blocking" or as to refute erroneous claims-on their behalf-of cheating. I wonder how many others have experienced this?
ew
what a great way to inflate keywords and make our jobs that much harder...
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