Google Is Going "Green" With Premium Listings

By Navneet Kaushal

As reported by the iCrossing Blog, Google is turning eco-friendly and is opting for green in the Google user interface. With the aim of making the landing page clear and user-friendly, it has changed the yellow background color of the ads within the Google Directory to green. It's really a cool idea as the color tends to draw your attention and you automatically wish to click on the top results that are the premium listings. This makes it advantageous for the premium ads and top organic listings as you focus on them.

Google Goes Eco-friendly and Displays Background and Directory Ads in Green

When I searched for car insurance on Google web search, I could not see the green color as iCrossing did. Perhaps it is because the test is being conducted on a limited number of data centers. It may take some time before we get to see the green color in Google SERPS.

However, according to iCroosing this is what they have witnessed.

It seems that Google continues to strive towards evolution and will continue to do so. Way to go Google!

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News Tags: Google, SERPs, iCrossing

About the author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.

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Google Is Going "Green" With Premium Listings

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