Tag: YouTube

Amazon Launches YouTube Competitor, Amazon Video Direct
Amazon today announced the launch of Amazon Video Direct (AVD), a head-to-head competitor with Google's YouTube platform. Amazon touts i...
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YouTube Connecting Brands To Viral Videos
YouTube announced at the Digital Content NewFronts a new product enabling brands to advertise on its fastest-rising videos. The product, called Breakout Videos, identifies videos a...
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It Has Begun… TV Ad Spending Shifts To Online Video
Magna Global, which buys ads for Johnson & Johnson, Coca-Cola, Fiat and others announced at NewFront that they have agreed to buy $250 million in video ads from YouTube....
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YouTube Improves Content ID To Help Keep Creators From Losing Money
YouTube announced that it's developing a new solution that will let videos earn money while a Content ID claim is being disputed. When both a creator and someone making a claim cho...
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Google Aims New Six-Second Bumper Ads At ‘Snackable Videos’
Google just announced a new six-second video ad format called Bumper Ads, which it will sell through the AdWords auction on a CPM basis. The ads, the company says, are ideal for dr...
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YouTube Adds Spatial Audio For 360-Degree Videos
Google announced the launch of spatial audio for on-demand YouTube videos giving depth and distance to sound the way it has done with video with 360-degree videos. This appears to...
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AdWords Impression Share Change Will Affect API
Google said on Tuesday that beginning later this month, AdWords will begin rolling out a new calculation for impression share. This will affect reports in the AdWords API if you're...
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YouTube Gets New Custom Blurring Tool
Google announced the launch of a new Custom Blurring tool for YouTube that lets video creators blur anything in a video that they wish. In the past, they've offered the ability to...
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Google Announces Real-Time Ads Ahead of Super Bowl
Google announced a new ad format called real-time ads. The announcement came buried in a post about the countdown to the "big game," which discusses YouTube AdBlitz, game day comme...
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YouTube Reveals Ads of the Year Winners
Earlier this month, Google called upon the masses to vote for their favorite ads in five categories: the ad you wish you were in, the ad that gets you going, the ad that’s your gu...
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YouTube Reveals The Year’s Top Ads
YouTube announced the top ten trending ads for 2015 as it released its YouTube Ads Leaderboard. The ads were determined by watch time, organic video views, engagement, and audi...
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You Can Now Vote On Your Favorite YouTube Ads of the Year
Google is calling on the masses to cast their votes for the best ads of 2015 on YouTube. You can vote in five categories. The categories consist of the ad you wish you were in,...
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Infographic Looks At The Changing World of Video
In 2006, a young YouTube was bought by Google for $1.65 billion dollars. Already a popular media platform, the video format of choice at the time was the MiniDV linear tape that he...
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YouTube Shopping Ads Come To AdWords
Google announced that TrueView for Shopping and Shopping ads on YouTube are now available in AdWords. The former was announced in May to let businesses run product ads with rel...
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YouTube Music App Arrives For On-The-Go Streaming
Last month, Google unveiled YouTube Red and announced that a new stand...
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