Have you ever thought of being a YouTube star or perhaps really using YouTube and your personality to promote your business? You can do it just as literally thousands of YouTube entrepreneurs have done including one YouTuber Eric Bandholz.
Bandholz is the Creative Directory and co-founder of Beardbrand, an Austin, Texas grooming company for men with beards, marketing beard care products. The company started in 2012 with a blog, a YouTube channel and a Tumblr account. They say that their “mission has been to foster style for the urban beardsman and provide tools that help men become better.” Eric Bandholz started the company with co-founders Lindsey Reinders and Jeremy McGee.
The Beardbrand company was started with a unique personality and passion. “Rather than wait for someone else to build the community, we (my co-founders and I) stepped up to the plate,” says Bandholz. “We wanted to be more than a company that sells products, and instead we want to guide men to become the individuals they want to be (beard or beardless). For many of our customers, that means giving them the tools they need to grow their beards out. I’m talking about guidance on how to handle the growth of beards physically and psychologically.”
We’ve grown tremendously over the years and are really lucky to be leading a new movement for men. Traditionally beardsmen were thought of as bikers, hippies, vagabonds, and outdoorsmen. We wanted to show the world that there were ordinary guys out there who rocked beards and they don’t fit the traditional stereotype.
On this channel we talk about beard, hair and body grooming. We also have another channel called Urban Beardsman where we talk about the lifestyle of the urban beardsman. Those topics include style, travel, lifestyle, and self improvement. Thank you so much for your support and beard on!
Eric Bandholz was recently interviewed by John McCallen of YouTube in a YouTube Creators Spotlight video. Banholz offered three tips for entrepreneurs thinking about creating their first YouTube videos and launching their own YouTube channel to promote their business.
“One… Just do it,” says Bandholz. “Get off your butt, start creating, no excuses. When I started creating content regularly, like once a week, is really when we started to see the growth in our channel. In the first year we uploaded five or six videos and we had 300 subscribers. And then I really decided to get it into gear, in 2013 when we launched our business, and uploaded probably 20 videos that second year. And then we really got consistent and started uploading every single week. That’s when we jumped up to something like 70,000.”