YouTube announced at the Digital Content NewFronts a new product enabling brands to advertise on its fastest-rising videos. The product, called Breakout Videos, identifies videos as they begin to go viral and then along with other viral videos allows advertisers to place their video ads within them. The idea is that many brands want their products to be perceived as cutting edge or cool and their association with viral videos helps them achieve this.
Breakout Videos is part of Google Preferred which allows advertisers to reach the top 5% of videos created by YouTube stars. YouTube CEO Susan Wojcicki stated, “This will allow marketers to feature their brands alongside the next big thing”.
At the NewFronts YouTube brought out over 100 of the top YouTube stars and also announced Sesame Studios, a new channel from Sesame Street.
Big Bird also made an appearance to unveil Sesame Studios, a new YouTube kids channel from the creators of Sesame Street.
Read all of last nights announcements on the YouTube Official Blog.