Upfronts Vs Newfronts: Controversy Over Online Video Audience Measurement

What is the appropriate way to compare the audiences of an online video series and a television series? This controversy can also be called… The Upfronts vs. the Newfronts! The Upfronts is where ad agencies on behalf of advertisers buy…

YouTube Connecting Brands To Viral Videos

YouTube announced at the Digital Content NewFronts a new product enabling brands to advertise on its fastest-rising videos. The product, called Breakout Videos, identifies videos as they begin to go viral and then along with other viral videos allows advertisers…

Conan O’Brien Signs With TBS For Another Four Years

Chalk up another win for Team Coco. The world of late night talk shows will be much different this time next year. David Letterman has already announced his retirement, Stephen Colbert will take his place at CBS, and Craig Ferguson…

Shonda Rhimes To Take Over Thursday Nights On ABC

It’s that time of the year again, upfronts in New York City, where television executives announce their fall primetime schedules for advertisers. It looks like it’s Shonda Rhimes’ world, and we’re just living in it. The prolific showrunner and series…

Google Reportedly Enters $100 Million Partnership With Magna Global

Google has reportedly struck an “upfront” deal with Interpublic Group’s Magna Global, which oversees $37 billion in media billings globally. USA Today reports that Magna Global has committed $100 million of client money to Google properties including YouTube, the Display…