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Tag: Twitter Ads

Twitter Launches Ad Groups
Twitter announced ad groups as a new level to its campaign structure in its ads editor so advertisers can have more control over how to spend their bu...
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Twitter Announces New ‘First View’ Video Ads
Twitter announced a new video ad offering called First View. This enables marketers to reach Twitter audiences as soon as they open the service. ̶...
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Some Twitter Users Don’t See Ads
Some Twitter users see fewer ads than most of us. Some don’t even see any at all. This has been going on for months. That is according to Peter ...
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Will These Make Twitter Marketing More Effective?
Twitter recently introduced a new ad format that encourages users to tweet about brands and increase brand mentions and discussion throughout the Twit...
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Twitter Has Another User-Based Ad Format On the Way
Twitter is reportedly working on a new ad format that would enable advertisers to utilize tweets from regular users and promote them. This is accordin...
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Twitter Has New Ads That Encourage Users To Tweet About Brands
Twitter announced a new ad format called Conversational Ads that encourage users to tweet about the brands that use them. According to the company, ad...
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Twitter Brand Hub Aims To Help Advertisers Understand Their Brand’s Conversation
Twitter announced the launch of Twitter Brand Hub, a new suite of analytics tools aimed at helping advertisers better understand their brand’s &...
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Twitter Promoted Moments Launching On Sunday
Twitter Promoted Moments is a new native ad format from the company, which it is going to begin testing with certain partners this weekend. It didn...
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Twitter’s Autoplay Video App Ads Open to All Advertisers
Twitter has rolled out the video App Card to all advertisers running mobile app promotion campaigns. That means if you’re advertising a mobile a...
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Twitter Launches Ads Editor For Bulk Campaign Creation And Management
Twitter announced the launch of a new Ads Editor, which enables advertisers to create and edit “numerous” campaigns at once. It lets you u...
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Twitter Gives Mobile App Advertisers 3 New Features
Twitter is giving mobile app advertisers a new video app card, optimized action bidding, and cost per install bidding. The company announced that it w...
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Twitter Announces Mobile Ad Management Tools
Last week, we looked at some new ad management functionality in Twitter’s mobile apps. Twitter hadn’t announced it, but some users were st...
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Twitter Adds Tools To Audience Insights
Twitter is now offering advertisers new insights about user demographics, interests, purchasing behavior, and more thanks to aggregated data from Twit...
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Twitter Gives Users New Ad Management Access In Mobile Apps
Back in February, Facebook launched its Ads Manager app for iOS, which gives advertisers a way to better stay on top of their ads by letting them mana...
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Twitter Launches Installed App Category Targeting
Twitter announced a new targeting options for advertisers on Wednesday: installed app category targeting. This enables advertisers with apps to reach ...
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Twitter Gives Businesses Audience Insights
Twitter just announced the launch of a new tool to help advertisers better understand key audiences for their ads on Twitter. It’s called Audien...
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Twitter Releases New Ads Globally
Last summer, Twitter unveiled its objective-based campaigns, reports, and pricing, which it described as a new way to optimize ad campaign performance...
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Twitter Acquires TellApart, Partners With DoubleClick
Twitter announced that it has agreed to acquire marketing technology company TellApart and partnered with Google’s DoubleClick to strengthen its...
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Study Looks At Facebook & Twitter Ad Performance
We recently looked at a report from Nanigans, which found that click-through rates for Facebook ads have increased by 260% over the past year. Kinetic...
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Twitter Launches Quick Promote, Analytics Upgrade
Twitter launched Quick Promote last month. This is a new ad offering that lets small and medium-sized businesses promote their best-performing tweets....
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