Twitter Launches Ad Groups

Twitter announced ad groups as a new level to its campaign structure in its ads editor so advertisers can have more control over how to spend their budgets and target different audiences. A single campaign can have many ad groups,…

Twitter Announces New ‘First View’ Video Ads

Twitter announced a new video ad offering called First View. This enables marketers to reach Twitter audiences as soon as they open the service. “Each day, millions of people come to Twitter to engage in conversations about their passions and…

Some Twitter Users Don’t See Ads

Some Twitter users see fewer ads than most of us. Some don’t even see any at all. This has been going on for months. That is according to Peter Kafka at Re/code, who spoke with sources at Twitter. He writes…

Will These Make Twitter Marketing More Effective?

Twitter recently introduced a new ad format that encourages users to tweet about brands and increase brand mentions and discussion throughout the Twitterverse for those who use it. The format is called Conversational Ads. According to Twitter, advertisers can use…

Twitter Has Another User-Based Ad Format On the Way

Twitter is reportedly working on a new ad format that would enable advertisers to utilize tweets from regular users and promote them. This is according to DigiDay, which cites people who got a look at the offering at the Consumer…

Twitter Has New Ads That Encourage Users To Tweet About Brands

Twitter announced a new ad format called Conversational Ads that encourage users to tweet about the brands that use them. According to the company, advertisers will be able to use them to drive more earned media and brand influence. The…

Twitter Brand Hub Aims To Help Advertisers Understand Their Brand’s Conversation

Twitter announced the launch of Twitter Brand Hub, a new suite of analytics tools aimed at helping advertisers better understand their brand’s “share of conversation, key audiences, and trends about their brand’s conversation.” Twitter describes the offering as a “360-degree,…

Twitter Promoted Moments Launching On Sunday

Twitter Promoted Moments is a new native ad format from the company, which it is going to begin testing with certain partners this weekend. It didn’t take long for Twitter to turn its recently launched Moments feature into something it…

Twitter’s Autoplay Video App Ads Open to All Advertisers

Twitter has rolled out the video App Card to all advertisers running mobile app promotion campaigns. That means if you’re advertising a mobile app, you can now do so with video ads – which will autoplay in users’ timelines. According…

Twitter Launches Ads Editor For Bulk Campaign Creation And Management

Twitter announced the launch of a new Ads Editor, which enables advertisers to create and edit “numerous” campaigns at once. It lets you utilize Excel to manage campaigns. You can edit end dates, budgets, and targeting criteria, and can download…

Twitter Gives Mobile App Advertisers 3 New Features

Twitter is giving mobile app advertisers a new video app card, optimized action bidding, and cost per install bidding. The company announced that it would roll the features out to advertisers globally over the coming months. The video app card…

Twitter Announces Mobile Ad Management Tools

Last week, we looked at some new ad management functionality in Twitter’s mobile apps. Twitter hadn’t announced it, but some users were starting to notice a new button on their profiles that enabled them to dig into their advertising efforts.…

Twitter Adds Tools To Audience Insights

Twitter is now offering advertisers new insights about user demographics, interests, purchasing behavior, and more thanks to aggregated data from Twitter itself, as well as partners Datalogix and Acxiom. These are available through the Audience Insights Dashboard. Twitter says the…

Twitter Gives Users New Ad Management Access In Mobile Apps

Back in February, Facebook launched its Ads Manager app for iOS, which gives advertisers a way to better stay on top of their ads by letting them manage them from their phones. This week, the Android version made its way…

Twitter Launches Installed App Category Targeting

Twitter announced a new targeting options for advertisers on Wednesday: installed app category targeting. This enables advertisers with apps to reach users based on the categories of apps they have installed on their device, or in which Twitter thinks they’ll…

Twitter Gives Businesses Audience Insights

Twitter just announced the launch of a new tool to help advertisers better understand key audiences for their ads on Twitter. It’s called Audience Insights, and lets you discover information about your followers and people who have engaged with your…

Twitter Releases New Ads Globally

Last summer, Twitter unveiled its objective-based campaigns, reports, and pricing, which it described as a new way to optimize ad campaign performance. They enable advertisers to only pay for actions that are “aligned with” their marketing objectives. Until now, these…

Twitter Acquires TellApart, Partners With DoubleClick

Twitter announced that it has agreed to acquire marketing technology company TellApart and partnered with Google’s DoubleClick to strengthen its cross-device measurement capabilities. TellApart provides retail and e-commerce advertisers with cross-device retargeting features for dynamic product ads, and Twitter sees…

Twitter Launches Quick Promote, Analytics Upgrade

Twitter launched Quick Promote last month. This is a new ad offering that lets small and medium-sized businesses promote their best-performing tweets. Upon launch it was available via the Tweet Activity Dashboard. Now, Twitter has made the feature available from…