Top 5 Tools Digital Marketers Should Use for Making Video Explainers

Video explainers are all the rage now, thanks to sites like Buzzfeed and Tasty. The format started to come into its own in 2016 and hasn’t shown any signs of stopping. As a matter of fact, all signs point to…

Flipboard Gets New Video Ads

Flipboard is reportedly expanding its advertising offerings with new video ads. These include short (3 to 8 second) segments aimed at getting users to watch the rest of the video. The segments are referred to as “Cinema Loops”. The news…

Slideshare Becomes ‘LinkedIn Slideshare,’ Adds Content Curation Tool

LinkedIn announced that it is changing Slideshare’s name to LinkedIn Slideshare, and introduced a new content curation tool for it called Clipping. Clipping lets users find and save slides from presentations to a clipboard while tapping into LinkedIn data to…

Will Facebook’s Dominance Of Social Ecommerce last?

Facebook is (by far) the leading driver of social media referral traffic to websites and apps. That includes those selling products. While the social network completely dominates the landscape today, new research finds that other networks are growing much faster,…

Looks Like Instagram Is Going to Be A Pretty Good Advertising Option

Salesforce is sharing data around early performance and cost numbers related to Instagram advertising campaigns over the past month. The companies partner via Salesforce Marketing Cloud products like social,com, Active Audiences, and Social Studio. Do you expect Instagram to be…

StumbleUpon Reportedly Lays Off ‘Dozens’

StumbleUpon is reportedly reducing its staff from close to 100 employees to about 30. That is according to VentureBeat, which cites an anonymous source. Jordan Novet reports: The company had just under 100 employees and will only have around 30…

Alphabet Doesn’t Own Its Obvious Social Media Pages, Domains

Late Monday afternoon, Google announced a major reorganization, and the establishment of a new parent company called Alphabet. For a more in-depth look at that, check here. Long story short, Larry Page is now the CEO of Alphabet, which now…

Here’s How The Social Platforms Are Performing For Ecommerce

The social media landscape is getting more complex, but also potentially more helpful for ecommerce businesses almost by the day. The big social platforms like Facebook, Twitter, Instagram, and Pinterest have all been working on features that will help businesses…

What To Do And What Not To Do On LinkedIn

LinkedIn has 347 million users and reaches 200 countries and territories. Just for comparison, Twitter has 316 million monthly actives. What strategies and/or tactics have you had success with on LinkedIn? What do you see businesses doing that they should…

New Facebook Buy & Sell Feature Spotted

It looks like Facebook is testing yet another feature that will help turn it into more of an ecommerce destination. We all know about the buy button, but a new feature has been spotted in the wild that puts a…