Shopping Campaigns News

Google Shopping Campaigns Get New Features

Google announced the launch of some new features for advertisers using Shopping Campaigns. First, there’s a new product groups tab view at the c...

Google Adds Bulk Uploads To Shopping Campaigns

Google announced a new bulk uploads feature for Shopping Campaigns in AdWords. These enable advertisers to add new product groups, change or delete ex...

Bing Shopping Campaigns Now Available To All In The U.S.

Earlier this year, Microsoft introduced Bing Shopping Campaigns in beta aimed at making it easier for businesses to advertise products from their Bing...

Google Adds Impression Share By Device To Campaign, Ad Group Tabs In Shopping Campaigns

Google announced that it has impression share by device on the Campaign and Ad Group tabs in Shopping campaigns. “More than ever, people are sho...

Google Analytics Gets Shopping Campaigns Report

Google announced the addition of a new Shopping Campaigns report in the AdWords reporting section of Google Analytics. This will show Acquisition, Beh...

Optimizing Google Shopping Campaigns For Christmas

You’re right. It’s not even October yet, but the holiday shopping season is pretty much here. It’s time to start thinking about prep...

Google Adds Shopping Campaigns To AdWords Scripts

Google announced that AdWords Scripts now supports Shopping Campaigns. AdWords Scripts was first launched two years ago. It’s designed to let ad...

Google Introduces AdSense For Shopping

Google has extended its shopping ads to third-party sites with AdSense for Shopping, which lets sites serve ads from Shopping Campaigns. The offering ...

Google Gets Advertisers Ready For Shopping Campaign Upgrade

If you’re reading this, you’re probably aware that regular Google Product Listing Ad campaigns are getting the axe. They’ll be offic...

Google Launches Shopping Campaign Upgrade Tool

Google just announced a new Shopping Campaigns upgrade tool for advertisers preparing to switch their campaign to the new format. Regular Product List...

Google Shopping Campaigns Get New Upgrade Option

Google launched a new upgrade option for Shopping Campaigns, its new type of Product Listing Ads. This one lets you base a Shopping campaign on a regu...

Here’s A Closer Look At How To Use Google’s New Shopping Campaigns

Google is really pushing the Shopping Campaigns. The company just announced AdWords API support as well as beta support in DoubleClick Search (part of...

Google Adds Shopping Campaign Support To Doubleclick Search

As reported earlier, Google has added support for Shopping Campaigns to the AdWords API. The company has also now announced that DoubleClick Search is...

AdWords API Gets Support For Shopping Campaigns

Google announced that the AdWords API is now available for all Shopping Campaigns to help you create and manage them at scale. The company says it is ...

Google Announces Worldwide Availability Of Shopping Campaigns

Back in October, Google announced a new kind of product listing ad campaign: shopping campaigns. The company said on Tuesday that these are now availa...

Google Launches New PLA Campaign Type: Shopping Campaigns

The entire Google Shopping experience is based on Google’s product listing ads (PLAs), and now Google has introduced a new campaign type for PLA...

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