Earlier this year, Microsoft introduced Bing Shopping Campaigns in beta aimed at making it easier for businesses to advertise products from their Bing Merchant Center stores. On Tuesday, the company announced that they’re now available to all U.S. customers.

In fact, they’ll soon be the default campaign type for running product ads on Bing. They’ll sunset the traditional way of managing product ads in the fall.

“Bing Shopping Campaigns (BSC) beta was launched in April to participating advertisers. Advertisers tested BSC for capabilities that allowed them to organize, track, and manage their Product Ads in a more efficient and optimal manner,” says Bing’s Neha Mohan.

“Bing Shopping Campaigns is a new campaign type in your UI that makes it easier than ever to advertise your products from the Bing Merchant Center store,” Mohan adds. “It is the latest and greatest way to create and manage Product Ads, streamlining the traditional process so you can get your ads up and running in no time.”

In addition to the increased availability, there are some new features for Bing Shopping Campaigns. Bing provides a feature rundown, which includes a comparison to Google’s offering:

You can find an overview here as well as set up guidance and optimization tips from the company.

Images via Bing