Google Adds Bulk Uploads To Shopping Campaigns

Chris CrumMarketing & Advertising

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Google announced a new bulk uploads feature for Shopping Campaigns in AdWords. These enable advertisers to add new product groups, change or delete existing groups, and change bids with a single bulk action.


"Since the introduction of Shopping campaigns, we’ve been working hard to introduce new features enabling you to scale your campaigns in an easy-to-use way," Google said in an AdWords Google+ update. "For example, we announced a flattened view of product groups last year, allowing you to sort and analyze your inventory performance."

"Today, we’re excited to introduce a new feature that’ll make campaign management easier and faster for you: ability to restructure product groups with bulk uploads," it added.

In addition to product groups and bids, bulk uploads can be used for tracking templates and custom parameters. You can download an editable report, make changes in the document, and then upload the updated version back into your account, and then your changes can be previewed and automatically applied.

As Google notes in a help center article, for tracking templates and custom parameters, you can make changes to all product groups that are not subdivided, excluding the ones marked "Excluded."

Last month, Google announced a slew of shopping-related advertising features. More on these here.

Images via Google

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.