Television and video advertising analytics firm Ace Metrix announced the top 10 highest scoring holiday ads heading into Thanksgiving.
“As is true throughout the year, advertis...
Search engine marketing is the top digital marketing priority for most higher-spending small and medium-sized businesses, according to anew report from BIA/Kelsey. These are busine...
Facebook announced some changes to how developers can access the Ads API. These, the company says, will "empower" them to build more innovative ad tools.
There are now three ac...
Facebook announced some new updates to its Preferred Marketing Developer (PMD) program aimed at making it easier for marketers to find the right partners. Chief among those updates...
Google has a new iPhone app called Primer aimed at "knocking some sense into marketing," or in other words, getting marketers to use more Google services. As the site explains:...
Instagram has become an important part of online marketing, and companies are now looking for more ways to utilize it. Netflix just announced that it's looking for a few people to...
As you probably know, Apple held a big press event today to unveil the iPhone 6, the iPhone 6 Plus, and the Apple Watch (as well as Apple Pay and a new U2 album).
The company m...
Hootsuite announced that it has acquired social campaigns platform Brightkit, which it is using to launch its own new offering called Hootsuite Campaigns.
The acquisition actua...
BIA/Kelsey is estimating that spending on local media by SMBs will reach $50.4 billion in 2015 at 35.8% of total local media spending. SMBs, it says, will allocate $37.7 billion of...
"On Twitter, nothing comes between your Tweets and your followers."
That's what Twitter said in July when it introduced organic tweet analytics. This week, Twitter...
Whenever a new social media experience catches the media's attention, marketers are usually among the first to take note and utilize it.
On Tuesday, Facebook's Instagram...
Google recently announced a change to its AdWords targeting options, which has not sat very well with many search marketers. What it ultimately boils down to is that Google is givi...
Getting organic posts in front of users on social media has become increasingly difficult for brands - particularly on Facebook, which has been quite open about its reduction of or...
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