As you probably know, Apple held a big press event today to unveil the iPhone 6, the iPhone 6 Plus, and the Apple Watch (as well as Apple Pay and a new U2 album).
The company made a huge deal about the event, complete with a big countdown to the livestream of the event (which of course could only be viewed using Apple products). Then, as countless people tried to tune in for the big unveil, the stream simply didn’t work. People were presented with a screen that looked like this:
hehehe Apple’s Livestream Is A Non-Loading, Needlessly-Translated Clusterfudge: Apple: Great at hardware, stil… http://t.co/yJmOKgTrjt
— Web Minion (@minionO_O) September 9, 2014
In what might be the best real-time brand marketing since Oreo’s Super Bowl blackout play, Denny’s tweeted this:
— Denny's (@DennysDiner) September 9, 2014
Meanwhile people are seriously annoyed with Apple’s lackluster performance.
Image via Twitter