Whenever a new social media experience catches the media’s attention, marketers are usually among the first to take note and utilize it.

On Tuesday, Facebook’s Instagram announced the launch of Hyperlapse, a new iOS app designed to let users create high-quality time lapse videos even while in motion.

On Wednesday, Re/code is pointing us to a bunch of examples of brands that have already taken advantage. Below, find videos from Mountain Dew, Milkbone, Bud Light, Sonic, and Arizona Tea.

The Tonight Show has also gotten in on the fun.

Instagram did not say when an Android version might be available. You can learn more about how to use the iOS app here.

As far as Instagram marketing goes, the company debuted a new ad analytics suite for brands last week.

Image via Instagram