Television and video advertising analytics firm Ace Metrix announced the top 10 highest scoring holiday ads heading into Thanksgiving.

“As is true throughout the year, advertisers develop ads based on a variety of creative strategies. During the holiday season, however, it is even more challenging to break through the clutter and to grab the attention of increasingly distracted consumers,” said Ace Metrix CEO Peter Daboll. “Many of the ads on this list not only generated product passion and delivered on persuasive components, but they demonstrated extraordinary breakthrough power necessary to rise above the noise of the season and to drive performance for the brand.”

These are determined by the Ace Score, which is describes as the measure of ad creative effectiveness based on viewer reaction to national TV ads. A sample of over 500 people, which the firm says is representative of the U.S. TV viewing audience, scores each ad. Results are presented on a scale of 1 to 950, and take into account attributes like Persuasion, Likability, Information, Attention, Change, Relevance, Desire and Watchability.

Here’s the rankings at a glance, followed by a few of the actual ads.

Image via BusinessWire