semper News

Google has announced the launch of Enhanced CPC, a new automated bidding feature in AdWords, aimed at helping users improve ROI on campaigns with manual bidding. It uses the cam...

Booyah Getting 350,000 Check-Ins a Week for Products in MyTown

Back in July, Booyah launched Check-Ins for products in the popul...

Facebook Creeps Up the Charts as 178 Million Americans Watch Online Video

comScore released its Video Metrix data for July today. According to this, 178 million people in the U.S. watched online video content duri...

Google Looks at Why People Follow Brands on Facebook

Update: Google tells us it mistakenly attributed the data to a Google/OTX study in its post, but it is actually from an...

Google Analytics Intelligence Gets New Alerts Features

Google has announced the launch of new AdWords Alerts and more options in Custom Alerts in Google Analytics Intelligence. If a user has their Analytics and AdWord...

IBM Acquires Marketing Software Player Unica for $480 Million

IBM has announced that it is acquiring marketing software company Unica for about $480 million in cash. IBM says the Unica will expand its abi...

StumbleUpon’s Platform Getting Advertisers’ Attention

Earlier this year, StumbleUpon launched its new advertising system, wh...

Google: Click-to-Call Ads Can Reduce Costs by 30%, Boost Conversions

Google is talking about how the click-to-call ads it introduced earlier this year are reducing acquisition costs for advertisers. The company...

AdWords Campaign Experiments and Trademark Policy Changes

Google has announced that it is rolling out AdWords Campaign Experiment...

DealOn Launches OfferEx, Calls it “Groupon’s Biggest Threat”

DealOn, which has declared itself "Groupon's biggest threat", has announced the launch of what it calls the web's first ever daily...

Groupon Working Too Well For Some Businesses

Groupon may be working a little too well for some businesses. As Mark D. Carlson and Emily Fredrix explore in...

Microsoft Launches Online Circular Ads for MSN Local

Microsoft Advertising has unveiled new localized deals through interactive online circulars (like those ads that fall out of your newspaper, the company notes) as part of...

Google Launches New Product Search Ad Format with Product Extensions

Google has announced a new advertising format for Google Merchant Center...

Google Launches New Mobile Ad Format with Location Extensions

Google has announced a new location extensions ad format with map features. Businesses can feature their locations and phone numbers on an expandable map ad that can appear on m...

Google Makes Changes to AdWords Partner Reporting Policy

Google has announced some upcoming changes to the way its third party partners provide reports and information about AdWords to their clients. "In order to...

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