Back in July, Booyah launched Check-Ins for products in the popular MyTown check-in-based game. The company announced today that it has seen, on average, over 350,000 Product Check-ins a week.
The feature has also attracted the attention of Pantene and H&M, which are offering exclusive items to players of the game.
"For those of you unfamiliar with this feature, the Product Check-in allows players to directly interact with products in a fun and rewarding manner," Booyah explains. "Players simply scan the bar code of their favorite Pantene or H&M items using the built in iPhone camera (or input the numbers if using an iPod/iPad) to unlock branded items packed with points and virtual cash! Check it out by scanning H&M’s Denim Day merchandise and Pantene’s new line of hair products!"
"It’s a holy grail for marketers and brands to have their target audience actually hold their products in their hands," said Booyah CEO Keith Lee, upon the feature’s launch. "It’s as close as you will get before point of sale. Not to mention that a consumer’s product check-in history is invaluable data."
Earlier this month, Booyah announced it was taking MyTown international, launching in Canada, the UK, and Australia.