Tag: semper

How to Get Hired as a Community Manager
Snagging a job as a community manager isn’t easy. First, realize that competition for these jobs is fierce.  I’ve been doing this since 1996, and there are alot of folks with 10+...
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What Groupon Won’t Talk About
Groupon Founder and CEO Andrew Mason wrote a post on the company's official blog about the things Groupon will not be...
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Augmented Reality + Location = The Holy Grail for Marketers?
WebProNews recently spoke with Layar’s augmented...
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Can Groupon Own The Deals Space?
Can Groupon own the deals space the way Google owns search? It's hard to imagine the space being dominated by any one company. Forget for a second that it has Google and Faceboo...
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Content Marketer or Content Farm?
You've probably been hearing a lot about content f...
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Why Digital Marketing Challenges Everyone
Sometimes I can see it in their eyes. During a speaking appearance, I'll look out at the audience and see fear. Not the "Big F" kind of "Run for your lives, cit...
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Google Simplifies Bidding on the Display Network
Google’s display network is a great way for small business advertisers to dabble in the banner advertising space. Whilst the planning, set up and management of ban...
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Eminem Chrysler Ad Wins YouTube Blitz
YouTube announced that the winner of its Ad Blitz contest is Chrysler, for its Super Bowl commercial, which featured Eminem driving around Detroit. The contest was based on view...
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Groupon Brand Perception Doing Well, Despite “Flubs”
YouGov BrandIndex shared some findings with us regarding brand perception around Groupon in light of the company's (what some might refe...
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Digital Signage is Getting Smarter and More Attractive to Advertisers
Earlier this month, we had a conversation with AdCentricity Pre...
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Why It
Recently, Kenneth Cole took a bit of criticism in the social media space for making what many con...
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9 Questions To Ask After A Site Links To You
Inbound links increase the value of your website in the eyes of Google and the other search engines. And, they help more people find your website and all you have to offer. Each...
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Why Local Online Marketing is a Mystery to So Many
No wonder local Internet marketing is a mystery to many SMB's and even much larger businesses and organizations. Setting aside the fact that there are so many different channels...
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Groupon Pulls Controversial Ads, Apologizes Again
On Super Bowl Sunday, Groupon began running some ads that that some people found of...
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Twitter Profile “PageRank” and the Search Engines
I've been writing about how Social Media links are impacting Search Engine results lately.  It's really an area we have consciously tried to stay ahead on because we think...
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