Tag: semper

Best And Worst Super Bowl Ads: Vote On Facebook
Facebook and USA Today are hosting an "Ad Meter" at facebook.com/sports, where people can go to express who had the best and worst Supe...
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Facebook Sponsored Stories: Unavoidable For Brands?
Facebook is going public soon. You already knew that I'm sure. You probably also know that Facebook makes most of its money from ads. Not all of it, but a very significant portion....
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EXCLUSIVE: Facebook IPO: The Impact on Users and Marketers
Earlier this week, Facebook began the process for its highly anticipated IPO. The company hopes to raise $5 b...
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Super Bowl Weekend Twitter (And Exact Target) Style
Email marketing firm Exact Target announced that it has partnered with Twitter to host marketers in downtown Indianapolis and provide daily updates throughout Super Bowl weekend....
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Unruly Media (Of Google Paid Link Fiasco Fame) Aims To Avoid Similar Fiascos
Early this month, Google was caught up in some controversy related to paid linking. It's funny how the Internet works. That seems like such a long time ago, and so many Google cont...
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RIM Introduces The Bold Team
RIM is not in good shape, and their latest move doesn’t make it any better. RIM...
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Google Rolls Out AdWords Impression Share Updates
Earlier this month, Google announced several updates for AdWords, including group level impression share metrics for the search and display networks. As Google explained, adver...
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Tracking Marketing Response: Building Your Measurement Framework
As you learned in my previous article, Win With Data: A Guide to Improve Your Bot...
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ANA on ICANN’s Expansion of Top-Level Domains: “Reckless and Premature”
On January 12, ICANN began carrying out its controversial new plan. As WebProNews previously reported, the organization made the historical deci...
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Redbox Gives Discounts For Answering Trivia Questions
Redbox, one of the top players in movie rental these days, is not shy about giving customers discounts. Its DVDs are already pretty low-priced (despite a minor price increase last...
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#McDStories: Social Marketing Gone Bad (And Dirty)
McDonald's has tasted the dark side of Twitter, following the launch of a marketing strategy involving the hashtag: #McDStories. On 01/18, McDonald's tweeted:...
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Bing Is For #Doing A New Ad Campaign
Earlier today, Microsoft took to Bing's Twitter account to announce the next ad campaign for their search engine: .ditto160361196158058496{background: #00...
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US Advertisers Will Spend More On Online Ads Than Print Ads In 2012
Just because Google is testing the waters of print adverts in the United States doesn't necessarily me...
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Young People Would Rather Shop In Stores Than Online
The youth of today might not be able to so much as get out into the shower or start cooking microwave popcorn without having a smartphone or iPod attached to their face, but when i...
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Google Search Plus Your World: Marketing Implications
Google launched Search Plus Your World (SPYW) this week (as if you didn’t know), and has sent waves of controversy throughout the media - mostly with regards to competition and rel...
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