RIM is not in good shape, and their latest move doesn’t make it any better.
RIM’s new marketing strategy for BlackBerry, announced via their blog, is The Bold Team, a group of super heroes that personify BlackBerry users.
Whether it’s the determination to run in your first marathon or earn a degree, you proved to us that for you, 2012 is about one thing – boldly seizing opportunities to pursue your dreams. More than this, four bold characters emerged from your #BeBold resolutions, and it’s clear to us that all are bravely stepping out of 2011 and into a 2012 filled with unlimited possibilities. Which are you?
A full rundown of the new “heroes” include Gogo Girl who is “saving the day with a brilliant strategy, a smile or a spatula;” Max Stone who is “able to jump out of a plane and land on a moving speedboat;” and Justin Steele who is “outgoing and kind.” Obviously saving the best for last is Trudy Foreal who is “not afraid to call it as she sees it.”
![theboldteam](https://i0.wp.com/cdn.ientry.com/sites/webpronews/article_pics/theboldteam.jpg)
The company is having users tweet their stories with #BeBold. As expected, the Twitterverse hates this new marketing ploy more than I do and is showing it in marvelous form today.
#BeBold super heroes, Jim B’s last act as CMO of RIM
The#BlackBerry “f$cked” per say, but they are f$cked. It’s gonna be a bad year. #BeBold http://t.co/88PEfGMi
Now, I’m not one to call#Blackberry? Cheap. PS – I’m a GoGo Girl! #BeBold Sigh.
Anyone want to buy a@BlackBerry #BeBold cartoon characters are not a good look for the company.
What do you think of RIM’s new marketing strategy? Is it a good idea? Or is just really embarrassing? Let us know in the comments.