Super Bowl Weekend Twitter (And Exact Target) Style

Chris CrumSocial Media

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Email marketing firm Exact Target announced that it has partnered with Twitter to host marketers in downtown Indianapolis and provide daily updates throughout Super Bowl weekend.

Exact Target is actually based in Indianapolis, where the Super Bowl is being held. The two companies, Exact Target says, have a relationship that has lasted fo over three years, and that they'll be "providing a central hub" for execs to connect in downtown Indy.

"Twitter has been a catalyst for change, fueling brands' ability to connect with consumers in real time online," said Exact Target CEO Scott Dorsey (apparently no relation to Twitter's Jack Dorsey). "Through our Social Media Lab in San Francisco and the continued evolution of our social media management solution SocialEngage, we've developed a deep relationship with Twitter and look forward to becoming Twitter's Indianapolis headquarters for Super Bowl 46."

Super Bowl related tweets have increased 65% in the past 24-hours with more tweets coming from @Patriots fans #social46 1 hour ago via CoTweet ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

It's worth noting that Exact Target owns the popular social media management tool CoTweet.

The two companies intend to host over 200 people this weekend.

"If early volumes are an indicator, this is likely to be most socially engaged Super Bowl in history," said Dorsey. "Working closely with Twitter, we'll provide daily updates throughout the week as fans from around the world join the conversation on Twitter."

Exact Target will utilize its SocialEngage product, in partnership with Twitter, to identify Super Bowl-related tweets and provide insights into related Twitter volumes and topics.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.