Facebook and USA Today are hosting an “Ad Meter” at facebook.com/sports, where people can go to express who had the best and worst Super Bowl ads by casting votes. The voting starts at kickoff, and runs until 6PM ET on Tuesday. Results will be announced later that night.
“While the USA TODAY Ad Meter has historically been the authority on what brands had the best, most popular commercials, this year, USA TODAY partnered with Facebook to let the more than 800 million global Facebook users share commentary online and view their favorites even after the Super Bowl Champs leave the field,” a representative tells WebProNews.
“Designed to marry the industry authority of USA Today’s Ad Meter with the social engagement of Facebook, the collaboration will open up how people discuss and rate iconic Super Bowl ads by putting consumers at the center of this long-standing annual event,” she adds. “We’ll be interested to see who reigns supreme this year based on the social vote!”
It’s still early as of the time of this writing (kickoff isn’t until tomorrow evening), but may of the ads have already been going around online. Have any stuck out to you so far as being particularly good or bad? Let us know in the comments. Then after kickoff, let Facebook know.