Earlier today, Microsoft took to Bing’s Twitter account to announce the next ad campaign for their search engine:
@bing
BingBing is for #doing. Catch @KevinPearce’s amazing story here & see why he embodies the true spirit of #doing: http://t.co/YI2kGCua ^dr
8 hours ago via Sprinklr · powered by @socialditto
As described in a blog post earlier today, Microsoft has enlisted several winter sports athletes doing amazing things in order to inspire you to use Bing. The ads will start showing up in your world this weekend when Bing presents the story of Kevin Pearce, an American snowboarder who suffered a traumatic brain injury in a snowboarding accident yet overcame the accident and eventually resumed snowboarding.
The spot will premiere this Sunday during NFC’s Championship game (that’s a professional football thing) and will appear on the air during the X Games coverage on ESPN. You can preview the video below, courtesy of Bing’s blog:
The Bing Team goes on to explain how why Bing is the search engine of choice for walkers, not talkers. “Bing has traditionally highlighted the decisions people make and now, with this new campaign, Bing will illustrate how decisions enable people to go beyond searching to doing.” And then:
Because Bing is for people who do; for people like you who are always doing more and don’t have time to sit still. So whether you’re on your PC or on your phone, Bing has features designed not just to connect you to the information you are looking for, but also to help you get things done right on Bing.com. From making dinner reservations to sharing a link with one of your Facebook friends, it can all happen within Bing. With Bing, you simply get results you can trust that will get you quickly from searching to doing. Bing is for doing.
In an unrelated aside, will people please start saying “_____ is for doing” instead of that brain-dead adage, “Git-R-Done”? Please?