#McDStories: Social Marketing Gone Bad (And Dirty)

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McDonald's has tasted the dark side of Twitter, following the launch of a marketing strategy involving the hashtag: #McDStories.

On 01/18, McDonald's tweeted:

"When u make something w/pride, people can taste it," - McD potato supplier #McDStories http://t.co/HaPM5G9F 3 days ago via web · powered by @socialditto


Meet some of the hard-working people dedicated to providing McDs with quality food every day #McDStories http://t.co/BoNIwRJS 3 days ago via web · powered by @socialditto

Others in the Twitterverse got a bit more creative. Here are a few examples:

i will never eat mcdonalds ever again after seeing that rat crawl threw the pack of buns on http://t.co/X7dM1lbT smh lol #McDStories 3 days ago via web · powered by @socialditto

McDonald's customers don't want to tell #McDStories. They just want their fries, mechanically separated chicken parts & wallow in shame. 1 day ago via web · powered by @socialditto

#McDStories Paid for my food but almost left cause I was high and convinced that the workers called the cops and were using my food as bait 3 days ago via web · powered by @socialditto

#McDStories @McDonalds scalds baby chicks alive for nuggets #MeetTheReality here & take action: http://t.co/I8qoqogX #UnhappyMeal 3 days ago via web · powered by @socialditto

"A woman is accused of offering sexual favors in the drive-through lane in exchange for McNuggets." #McDStories 3 days ago via web · powered by @socialditto

One time, the employees at McD's let me behind the counter and took turns giving blowies. #McDStories #mustybutthole #McFail 2 hours ago via web · powered by @socialditto

You get the idea.

The McDonald's Twitter account hasn't bothered to refute all of the tweets. I can't imagine how long that would take. It has been on defense lately though, it seems:

.@peta That posting is absolutely FALSE McNuggets are NOT made from mechanically separated chicken. Only USDA inspected white meat. 1 day ago via web · powered by @socialditto

Maybe McDonald's will have better luck with Google+.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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