Google announced today that it has launched the ability to track iOS downloads that were driven by in-app display ad campaigns in AdWords. You could already track Android app downl...
If you run a Facebook page and you're main focus involves increasing your total number of "likes," you're doing it wrong.
That's the takeaway from a new study from...
Facebook announced the launch of Global Pages for bands. The company describes this as a new structure to provide the best, localized experiences for brands' customers.
The com...
Google announced today that it has added the ability to apply labels to campaigns, ad groups and ads, in addition to keywords, in DoubleClick Search.
"You’re no longer restrict...
PayPal is debuting their first ever national marketing campaign in order to highlight their "renewed focus and passion for creating beautiful and simple products." And in order to...
The Interactive Advertising Bureau (IAB) has released a report on Internet ad revenues, which the organization says climbed to an all-time high of $17 billion in the first half of...
YouTube is talking about some new analytics features it has rolled out recently, including "time watched" and "annotation" reporting.
The "Views" report has been enhanced to sh...
"It is the delivery of the marketing message to the right consumer, not the click, that creates real value for brand advertisers."
And with that, Facebook has a new strategy whe...
Google introduced a new "Lightbox" ad format today. This, the company says, is the first of a new family of display ads it's working on. This family will let advertisers pay only w...
Today, Adobe announced updates to AdLens, its cloud-based media optimization offering. It now comes with "seamless" data integration with Adobe SiteCatalyst, and as well as integra...
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