Google announced the launch of automatic item updates for Product Listing Ads. This enables changes made on your website to be reflected automatically in your ads. With the holiday season approaching, and businesses preparing to offer numerous deals to customers,…
Google Introduces AdSense For Shopping
Google has extended its shopping ads to third-party sites with AdSense for Shopping, which lets sites serve ads from Shopping Campaigns. The offering is currently only available to a handful of publishers in retail and commerce. Here’s what it looks…
Google Gets Advertisers Ready For Shopping Campaign Upgrade
If you’re reading this, you’re probably aware that regular Google Product Listing Ad campaigns are getting the axe. They’ll be officially retired at the end of the month. In the meantime, Google is preparing advertisers for the upgrade to Shopping…
Google Launches Shopping Campaign Upgrade Tool
Google just announced a new Shopping Campaigns upgrade tool for advertisers preparing to switch their campaign to the new format. Regular Product Listing Ads will be retired and replaced by Shopping Campaigns at the end of the month anyway. The…
Google Adds Ratings To Product Listing Ads
Google announced that it’s adding product ratings to product listing ads (PLAs). Starting in the U.S., users will see star ratings and review counts on PLAs across Google.com and Google.com/shopping. The five-star rating system is based on aggregated rating and…
Google Shopping Results Now Rank Products On Some Queries
It appears that Google is now ranking products by their ratings in some Google Shopping results – the sponsored results that appear either at the top or on the right of the search results page. Jon Gregoire at CPC Strategy…
Google Shopping Campaigns Get New Upgrade Option
Google launched a new upgrade option for Shopping Campaigns, its new type of Product Listing Ads. This one lets you base a Shopping campaign on a regular PLA campaign. Regular PLA campaigns will go away in August, so advertisers are…
AdWords API Gets Support For Shopping Campaigns
Google announced that the AdWords API is now available for all Shopping Campaigns to help you create and manage them at scale. The company says it is currently working with external agencies and search management platforms to add Shopping Campaign…
Google Adds Trusted Stores To Ratings In AdWords Ads
Google announced that its Trusted Stores program is now helping to power seller ratings on AdWords text ads, and in Product Listing Ads for Google Shopping. “This integration provides shoppers with valuable information, while giving participating retailers a free and…
Etsy Starts Taking Translation Seriously [Updated]
Update: If comments from Etsy users are any indication, Etsy is perhaps not taking translation as seriously as it ought to be (See comments at end of article). Etsy announced on Tuesday that it has added millions of local language…