Google Launches Shopping Campaign Upgrade Tool

Chris CrumMarketing & Advertising

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Google just announced a new Shopping Campaigns upgrade tool for advertisers preparing to switch their campaign to the new format. Regular Product Listing Ads will be retired and replaced by Shopping Campaigns at the end of the month anyway.

The tool lets advertisers create a Shopping Campaign from their regular PLA campaign, with a structure and bids based on that along with historical performance data.

"If you haven’t started your upgrade, we encourage you to use this tool as a jumping off point for your Shopping campaigns," says Eric Tholomé, Director of Product Management for Google Shopping. "Be sure to check your campaign budgets, settings and bids so they’re customized to your business needs."

"Note that not all campaigns are compatible with this upgrade tool," notes Tholomé. "If, for example, you use AdWords labels or groupings in your product targeting or inventory filters, you must update your data feed with custom labels before you use the upgrade tool, unless you’re happy to use another attribute to subdivide your inventory in AdWords directly."

The tool can be found in the Settings tab of Product Listing Ads campaigns.

Here's an overview of Shopping Campaign features:

Image via Google

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.