Google Gets Advertisers Ready For Shopping Campaign Upgrade

Chris CrumMarketing & Advertising1 Comment

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If you're reading this, you're probably aware that regular Google Product Listing Ad campaigns are getting the axe. They'll be officially retired at the end of the month. In the meantime, Google is preparing advertisers for the upgrade to Shopping Campaigns.

You may have a lot of questions about this, which is precisely why Google hosted this hangout to discuss things. If the upgrade applies to you, you probably ought to watch it. The Google Shopping team answers questions from the community.

Last week, Google launched a new Shopping Campaign upgrade tool. More on that here.

Here's an overview of Shopping Campaigns' new features:

Image via YouTube

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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