Google announced the launch of new automated extensions for shopping ads (PLAs). This is in reaction to advertisers promoting text to highlight special offers and free shipping. The extensions automatically show up with the ads without any extra cost to…
Google Universal Search Trends You Should Be Paying Attention To
The appearance of Google’s Product Listing Ads (PLAs) in search results grew by 118% throughout last year, according to a new study by Searchmetrics. The study also found that video results are blended into 55% of keyword search results ‒…
Google Releases New Shopping Campaign Features
Google announced the launch of some new features for its Shopping Campaigns. These include an auction insights report, a revamped search impression share, device/time segmentation, bid simulator columns, and a flattened view of product groups. The auction insights report lets…
Google Expands Merchant Promotions
Back in 2012, Google launched Merchant Promotions, which enabled retailers in the United States show promotions alongside their Product Listing Ads on Google’s search results pages and on Google Shopping. Google announced this week that it is now expanding this…
Google Gets Advertisers Ready For Shopping Campaign Upgrade
If you’re reading this, you’re probably aware that regular Google Product Listing Ad campaigns are getting the axe. They’ll be officially retired at the end of the month. In the meantime, Google is preparing advertisers for the upgrade to Shopping…
Google Launches Shopping Campaign Upgrade Tool
Google just announced a new Shopping Campaigns upgrade tool for advertisers preparing to switch their campaign to the new format. Regular Product Listing Ads will be retired and replaced by Shopping Campaigns at the end of the month anyway. The…
Google Adds Ratings To Product Listing Ads
Google announced that it’s adding product ratings to product listing ads (PLAs). Starting in the U.S., users will see star ratings and review counts on PLAs across Google.com and Google.com/shopping. The five-star rating system is based on aggregated rating and…
Google Launches Management Tools For Shopping Campaigns
Google announced a couple new tools to help advertisers scale their Google Shopping campaigns: bulk uploads and a new version of AdWords Editor. With the former, advertisers can download a product group report, edit bids and destination URLs, and important…
Google Shopping Results Now Rank Products On Some Queries
It appears that Google is now ranking products by their ratings in some Google Shopping results – the sponsored results that appear either at the top or on the right of the search results page. Jon Gregoire at CPC Strategy…
Here’s A Closer Look At How To Use Google’s New Shopping Campaigns
Google is really pushing the Shopping Campaigns. The company just announced AdWords API support as well as beta support in DoubleClick Search (part of the Commerce Suite). Now, they’ve uploaded an hour-long hangout discussing the campaign type for those looking…
Google Adds Shopping Campaign Support To Doubleclick Search
As reported earlier, Google has added support for Shopping Campaigns to the AdWords API. The company has also now announced that DoubleClick Search is getting beta support for Shopping Campaigns as well. This is part of the Doubleclick Search Commerce…
AdWords API Gets Support For Shopping Campaigns
Google announced that the AdWords API is now available for all Shopping Campaigns to help you create and manage them at scale. The company says it is currently working with external agencies and search management platforms to add Shopping Campaign…
Google Adds Trusted Stores To Ratings In AdWords Ads
Google announced that its Trusted Stores program is now helping to power seller ratings on AdWords text ads, and in Product Listing Ads for Google Shopping. “This integration provides shoppers with valuable information, while giving participating retailers a free and…
Etsy Starts Taking Translation Seriously [Updated]
Update: If comments from Etsy users are any indication, Etsy is perhaps not taking translation as seriously as it ought to be (See comments at end of article). Etsy announced on Tuesday that it has added millions of local language…
Google Shopping & Google Trusted Stores Expand To More Of The World
In two separate announcements, Google revealed that it is expanding Google Shopping into 8 more countries and Google Trusted Stores into 3. Google launched Trusted Stores in the U.S. two years ago, but they have not gone international until now.…
Google Launches New PLA Campaign Type: Shopping Campaigns
The entire Google Shopping experience is based on Google’s product listing ads (PLAs), and now Google has introduced a new campaign type for PLAs called “Shopping campaigns”. Here’s a look: “Shopping campaigns streamline how you manage and bid on your…
Google Says Its New Mobile PLA Style Will Drive More Traffic To Retailers
Google announced that it is changing the way the mobile PLA (product listing ads) ad unit looks on Google.com. The update is designed to help shoppers browse and discover merchandise more easily while using their mobile device. “People are increasingly…
Google Adds Local To Google Shopping, Product Listing Ads
Google announced on Monday that it has begun rolling out a couple new features for Google Shopping with an emphasis on local merchants. These would be local storefronts and local availability for product listing ads (on desktop and smartphones). When…
Bing About To Get Google-Like Product Listing Ads [Exclusive]
We spoke with David Pann, GM of Microsoft’s Search Network, and he tells us that we can expect Bing’s version of product listing ads sometime this year. This may raise a few eyebrows, considering Bing’s heavy campaigning against Google’s PLA-based…
Another Great Report For Google Product Listing Ads
Google Shopping is turning out to be a hit for Google and for advertisers, it seems. We keep seeing report after report come out with nothing but positive data. Earlier this month, we looked at data from Kenshoo indicating that…