Back in 2012, Google launched Merchant Promotions, which enabled retailers in the United States show promotions alongside their Product Listing Ads on Google’s search results pages and on Google Shopping. Google announced this week that it is now expanding this offering to retailers in more countries.

Now, retailers in the United Kingdom, Germany, France, Australia and India will be able to take advantage of the promotions.

“Participating US retailers have seen improved performance from their Product Listing Ads,” writes product manager Christina Ilvento in a blog post. “For example, Venus’s PLAs with Merchant Promotions had a seven percent higher clickthrough rate (CTR), a two percent higher conversion rate, and an 11 percent lower cost-per-click (CPC) than their standard PLAs.”

Google actually has a case study on the Venus campaign available here.

There’s a “Getting Started” guide for the promotions available here, and those who wish to participate are asked to get in touch with Google via this form.

Image via Google