Facebook Improves Its Local Ad Targeting

A little over a year ago, Facebook launched its Local Awareness Ads, a hyperlocal ad option that lets businesses target people who live in their area or who were just recently in the area. Today, Facebook says it’s “making it…

Facebook Just Gave Pages a Path to Better Visibility

For all intents and purposes, Facebook just gave users more control over what they see in the news feed than ever before. And with it, a pathway (albeit a tough one) for pages to reclaim some post visibility. For weeks…

Facebook Might Give Users More Control over News Feed

Facebook is still testing ways to let users prioritize particular friends and pages in their news feed – something that could be good news for all the pages out there that continue to suffer from reach issues. TechCrunch spotted a…

Facebook May Give Users More Control over What They See in News Feed, Which Could Be Good for Pages

Facebook, forever maligned for what it shows and doesn’t show people in their news feeds, might be moving to give users a bit more control. AdWeek’s SocialTimes spotted a new feature on mobile – a prompt that’s showing up atop…

Facebook Page Admins Will Now See Who Posted Stuff on Behalf of the Page

Facebook has just announced a change to Pages that will make it clear to admins which other admins posted certain content on the page’s behalf. The changes are set to go into effect on February 20th and will not be…

Facebook Adds Restaurant Reservations, TV Listings to Mobile Pages

Facebook has just launched a rolling update to both its iOS and Android apps that should make mobile pages much more useful to the average user. It also helps Facebook keep more users on their own app, making them less…

Photos Still King on Facebook, Make Up 93% of the Most Engaging Posts

If you’re a brand hoping to get the maximum amount of follower engagement from your Facebook posts, it’s best to think visually. That’s because in terms of user engagement, photos are king. And it’s not even close. The latest numbers…

Facebook Rolling Out Photo Comments for Pages

A few weeks ago, Facebook made comment threads a lot more interesting – or a lot more annoying depending on who you ask. The social network gave users the ability to post images in comments – via an “attach a…

Facebook to Pull All Ads from Pages with ‘Violent, Graphic, or Sexual Content’

Starting next Monday, if you operate a page or group that contains any violent, graphic, or sexual content, you’re going on Facebook’s blacklist for ads. In an effort to assure advertisers that their ads will no longer appear next to…

Facebook Suggests Advertising Popular Posts with Notifications to Page Admins [UPDATED]

Facebook is doing more and more these days to get pages to promote their content, and it seems that they company has now expanded that push to notifications. We noticed a new type of notification this morning, one that comes…