Facebook Improves Its Local Ad Targeting

A little over a year ago, Facebook launched its Local Awareness Ads, a hyperlocal ad option that lets businesses target people who live in their area or who were just recently in the area. Today, Facebook says it’s “making it…

Facebook Just Gave Pages a Path to Better Visibility

For all intents and purposes, Facebook just gave users more control over what they see in the news feed than ever before. And with it, a pathway (albeit a tough one) for pages to reclaim some post visibility. For weeks…

Facebook Might Give Users More Control over News Feed

Facebook is still testing ways to let users prioritize particular friends and pages in their news feed – something that could be good news for all the pages out there that continue to suffer from reach issues. TechCrunch spotted a…

Facebook May Give Users More Control over What They See in News Feed, Which Could Be Good for Pages

Facebook, forever maligned for what it shows and doesn’t show people in their news feeds, might be moving to give users a bit more control. AdWeek’s SocialTimes spotted a new feature on mobile – a prompt that’s showing up atop…

Facebook Page Admins Will Now See Who Posted Stuff on Behalf of the Page

Facebook has just announced a change to Pages that will make it clear to admins which other admins posted certain content on the page’s behalf. The changes are set to go into effect on February 20th and will not be…

Facebook Adds Restaurant Reservations, TV Listings to Mobile Pages

Facebook has just launched a rolling update to both its iOS and Android apps that should make mobile pages much more useful to the average user. It also helps Facebook keep more users on their own app, making them less…

Photos Still King on Facebook, Make Up 93% of the Most Engaging Posts

If you’re a brand hoping to get the maximum amount of follower engagement from your Facebook posts, it’s best to think visually. That’s because in terms of user engagement, photos are king. And it’s not even close. The latest numbers…

Facebook Rolling Out Photo Comments for Pages

A few weeks ago, Facebook made comment threads a lot more interesting – or a lot more annoying depending on who you ask. The social network gave users the ability to post images in comments – via an “attach a…

Facebook to Pull All Ads from Pages with ‘Violent, Graphic, or Sexual Content’

Starting next Monday, if you operate a page or group that contains any violent, graphic, or sexual content, you’re going on Facebook’s blacklist for ads. In an effort to assure advertisers that their ads will no longer appear next to…

Facebook Suggests Advertising Popular Posts with Notifications to Page Admins [UPDATED]

Facebook is doing more and more these days to get pages to promote their content, and it seems that they company has now expanded that push to notifications. We noticed a new type of notification this morning, one that comes…

Facebook Removes ‘Posts by Friends’ Option on Pages

Facebook has removed an option on pages that allowed users to filter recent posts to show only the ones made by friends. As of now, the “Posts by friends” filtering option located on the clickdown menu at the top of…

Facebook Does More to Coax Pages to Promote Posts

If you operate a Facebook Page, you may have noticed a couple of subtle changes Facebook has made to the look of the pages for admins. These changes are a clear attempt to coax page owners into promoting their content,…

Facebook Launches Significant Mobile Pages Redesign

Facebook has just released a significant redesign for pages on mobile, one that they say is better suited for how people actually look for info on mobile devices. “Each day, millions of people visit Facebook Pages – with almost half…

Facebook Rolling Out Action-Based Status Option That Links to Pages

After testing the new feature back in January, Facebook has officially launched their new action-based statuses that let you share how you’re feeling or what you’re doing with a fun little emoticon. And and automatic link to the relevant Facebook…

Facebook’s Threaded and Reorganized Comments Go Live for Pages on an Opt-in Basis

As expected, Facebook has just rolled out their new Replies feature for Pages. Starting today, you can choose to turn on Replies for your page. The new feature changes the way post comments are shown and organized, and it allows…

Facebook’s Threaded and Reorganized Comments Rolling Out Next Week

Back in November of 2012, Facebook began testing a new commenting format for page posts. The new system added comments threads, allowing users to reply to specific comments, and also implemented a new ranking algorithm that sorts comments by their…

Facebook Removes a Bunch of Cover Photo Restrictions for Pages

Facebook has quietly updated its terms for Pages to allow page owners to display previously banned text and visuals on their cover photos. Although the terms page says that the last revision occurred on December 17th, there has definitely been…

Facebook No Longer Lets You Unlike Pages Directly from the New News Feed

It appears that Facebook has made a small tweak as a part of the new news feed, which is currently in the middle of a slow, delicate rollout. It appears that Facebook is putting an obstacle between users and their…

The New Facebook News Feed: What Users, Businesses, and Developers Need to Know

Yesterday, at an event at their Menlo Park headquarters, Facebook unveiled a radical redesign of their core product: the news feed. Unlike Graph Search or Gifts (two of the last big products that Facebook’s unveiled), the news feed is not…

Once Again, Facebook Denies ‘Bait-and-Switch’ with Promoted Posts. Do You Believe Them?

In May of 2012, Facebook unveiled a brand new feature for page owners. It was called “Promoted Posts,” and it allowed admins to pay a small to medium fee (depending on the follower base) in order to hoist their posts…