Super Bowl Should Highlight Growing Significance Of Mobile Ads

The Super Bowl, for many, is as much about advertising as it is football. As smartphone and tablet use continue to climb, television-watching in general is becoming a much more interactive experience for consumers, and obviously advertisers want to take…

Mobile Ads Could Rake in $11.4 Billion in 2013

A new Gartner report estimates that worldwide mobile advertising revenue could reach $11.4 billion in 2013. That would be greater than an 18% increase from 2012, which saw $9.6 billion in mobile ad revenue. The analyst also predicts that worldwide…

Google Adds Click Confirmation To In-App Mobile Ads

Google has launched a “confirmed clicks” feature for all in-app image and banner ads on smartphones, in an effort to reduce the number of accidental clicks the ads attract. Users will be prompted to confirm that they intended to click…

Facebook’s Mobile App Install Ads Are Now Available To Everyone

Earlier this morning, we reported on some test images that show Facebook’s new mobile app install ads. These are the same mobile ads for apps that were made available through a beta back in August. It’s pretty clear that they…

Facebook Tests Star Ratings, “Install Now” Button in Mobile Ads for Apps

In early August, Facebook made their new App Center available for all users worldwide. And just a few days later, they announced new mobile ads for apps that allows developers to pay to give their apps just a little bit…

Facebook Shows More Love To Developers

This week has been huge for developers on Facebook. The company has not only released the full version of the much anticipated SDK 3.0 for iOS, but they have also pushed subscriptions and mobile ads to developers. While not as…

Facebook Announces New Mobile Ads For Apps

After a disappointing second quarter report, and the first since their IPO, Facebook is pushing mobile harder than ever. It’s the new frontier of profitability and they need to take advantage of it before it leaves them in the dust.…

Can Mobile Turn Twitter Into an Ad Platform?

Twitter is very influential in the news world. Stories often break and and new details constantly emerge from the millions of tweets going out every day. In the financial world, however, Twitter doesn’t hold a candle to larger social platforms…

Android Users Really Like Facebook Mobile Ads

It seems that Facebook mobile ads are working. That may have been a bit of an understatement as our original report found that the CTR for mobile ads (sponsored stories) was four times higher than all ad placements. That’s not…

Google Says These New Local Ads Will Increase Click-Through Rates By 100%

Google has redesigned its local ad formats for Google Maps for Mobile. The company says the new formats have performed well in tests, increasing click-through rates by 100%. The calls to action, like “click to call” or “get directions” have…