Now that it's a public company, Twitter will eternally have a lot of questions to answer regarding revenue. The company's monetization efforts have been criticized heavily for year...
Facebook has announced some new mobile app ad options to developers to help drive up engagement. The ads let developers make use of seven specific call to action choices to include...
The mobile landscape is set to change in a big way in 2013, and though some of the coming changes can be predicted, others will provide big (and perhaps unwelcome) surprises for bo...
The Super Bowl, for many, is as much about advertising as it is football. As smartphone and tablet use continue to climb, television-watching in general is becoming a much more int...
Google has launched a "confirmed clicks" feature for all in-app image and banner ads on smartphones, in an effort to reduce the number of accidental clicks the ads attract. Users w...
Twitter is very influential in the news world. Stories often break and and new details constantly emerge from the millions of tweets going out every day. In the financial world,...
Google has redesigned its local ad formats for Google Maps for Mobile. The company says the new formats have performed well in tests, increasing click-through rates by 100%.
Th...
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