Social media use is steadily growing each year. Research in 2017, shows that U.S. digital consumers spent an average of 2 hours and 15 minutes on soci...
Digital marketing strategies, like geo-targeting, are still important but brands and marketers believe that in-app advertising is the way forward. As ...
There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money o...
As established consumer markets shift from traditional PC to mobile devices, advertisers have been scrambling to catch up and evolve along with mobile...
2013 has been quite the year for online advertisers, especially those who rely heavily on Google. During the first half of this year, Google transitio...
A year ago, Facebook launched mobile app install ads, and today, they get video support and the ability for developers to set cost per action bids. Vi...
Facebook has announced some new mobile app ad options to developers to help drive up engagement. The ads let developers make use of seven specific cal...
The mobile landscape is set to change in a big way in 2013, and though some of the coming changes can be predicted, others will provide big (and perha...
The Super Bowl, for many, is as much about advertising as it is football. As smartphone and tablet use continue to climb, television-watching in gener...
A new Gartner report estimates that worldwide mobile advertising revenue could reach $11.4 billion in 2013. That would be greater than an 18% increase...
In early August, Facebook made their new App Center available for all users worldwide. And just a few days later, they announced new mobile ads for ap...
This week has been huge for developers on Facebook. The company has not only released the full version of the much anticipated SDK 3.0 for iOS, but th...
Twitter is very influential in the news world. Stories often break and and new details constantly emerge from the millions of tweets going out every d...
It seems that Facebook mobile ads are working. That may have been a bit of an understatement as our original report found that the CTR for mobile ads ...
Google has redesigned its local ad formats for Google Maps for Mobile. The company says the new formats have performed well in tests, increasing click...
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