Social media use is steadily growing each year. Research in 2017, shows that U.S. digital consumers spent an average of 2 hours and 15 minutes on social platforms every day, up 45 minutes since 2015.
Benefits of Adding In-App Advertising to Your Marketing Strategy
Digital marketing strategies, like geo-targeting, are still important but brands and marketers believe that in-app advertising is the way forward. As a matter of fact, it has been estimated that global in-app revenue will reach $189 billion by 2020.
New Facebook Features: Increase In-Store Business & Measure Results
Facebook has announced new features that will help drive more business to brick & mortar store locations while accurately measuring a businesses Facebook mobile ad campaigns contribution in doing this. New Local Awareness Ads are designed for the small business…
Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report]
There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money on it, and in mobile, it’s one of the driving forces behind a rapidly growing market.…
Mobile Ad Revenue to Hit $18 Billion This Year
As established consumer markets shift from traditional PC to mobile devices, advertisers have been scrambling to catch up and evolve along with mobile technology. Now that marketers are beginning to get a handle on mobile advertising, mobile ad revenues are…
How Might Google Change Online Advertising in 2014?
2013 has been quite the year for online advertisers, especially those who rely heavily on Google. During the first half of this year, Google transitioned its AdWords customers to its Enhanced Campaigns. The new campaign management interface met with a…
Facebook Launches Video, CPA Bidding For Mobile App Ads
A year ago, Facebook launched mobile app install ads, and today, they get video support and the ability for developers to set cost per action bids. Video ads will appear in the mobile news feed when the user clicks the…
Facebook Launches New Call To Action Options For Mobile App Ads
Facebook has announced some new mobile app ad options to developers to help drive up engagement. The ads let developers make use of seven specific call to action choices to include in their apps. These include: Open Link, Use App,…