Facebook is Helping Brands Skyrocket Ad Conversions by Turning Still Images Into Videos

Social media use is steadily growing each year. Research in 2017, shows that U.S. digital consumers spent an average of 2 hours and 15 minutes on social platforms every day, up 45 minutes since 2015.

Benefits of Adding In-App Advertising to Your Marketing Strategy

Digital marketing strategies, like geo-targeting, are still important but brands and marketers believe that in-app advertising is the way forward. As a matter of fact, it has been estimated that global in-app revenue will reach $189 billion by 2020.

New Facebook Features: Increase In-Store Business & Measure Results

Facebook has announced new features that will help drive more business to brick & mortar store locations while accurately measuring a businesses Facebook mobile ad campaigns contribution in doing this. New Local Awareness Ads are designed for the small business…

Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report]

There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money on it, and in mobile, it’s one of the driving forces behind a rapidly growing market.…

Mobile Ad Revenue to Hit $18 Billion This Year

As established consumer markets shift from traditional PC to mobile devices, advertisers have been scrambling to catch up and evolve along with mobile technology. Now that marketers are beginning to get a handle on mobile advertising, mobile ad revenues are…

How Might Google Change Online Advertising in 2014?

2013 has been quite the year for online advertisers, especially those who rely heavily on Google. During the first half of this year, Google transitioned its AdWords customers to its Enhanced Campaigns. The new campaign management interface met with a…

Twitter Ads Get Better, Expand To More Businesses

Now that it’s a public company, Twitter will eternally have a lot of questions to answer regarding revenue. The company’s monetization efforts have been criticized heavily for years, and are obviously now in a greater spotlight than ever. Twitter just…

Facebook Launches Video, CPA Bidding For Mobile App Ads

A year ago, Facebook launched mobile app install ads, and today, they get video support and the ability for developers to set cost per action bids. Video ads will appear in the mobile news feed when the user clicks the…

Facebook Launches New Call To Action Options For Mobile App Ads

Facebook has announced some new mobile app ad options to developers to help drive up engagement. The ads let developers make use of seven specific call to action choices to include in their apps. These include: Open Link, Use App,…

What Will Mobile Bring to Consumers and Marketers in 2013?

The mobile landscape is set to change in a big way in 2013, and though some of the coming changes can be predicted, others will provide big (and perhaps unwelcome) surprises for both consumers and advertisers. As seen at this…

Super Bowl Should Highlight Growing Significance Of Mobile Ads

The Super Bowl, for many, is as much about advertising as it is football. As smartphone and tablet use continue to climb, television-watching in general is becoming a much more interactive experience for consumers, and obviously advertisers want to take…

Mobile Ads Could Rake in $11.4 Billion in 2013

A new Gartner report estimates that worldwide mobile advertising revenue could reach $11.4 billion in 2013. That would be greater than an 18% increase from 2012, which saw $9.6 billion in mobile ad revenue. The analyst also predicts that worldwide…

Google Adds Click Confirmation To In-App Mobile Ads

Google has launched a “confirmed clicks” feature for all in-app image and banner ads on smartphones, in an effort to reduce the number of accidental clicks the ads attract. Users will be prompted to confirm that they intended to click…

Facebook’s Mobile App Install Ads Are Now Available To Everyone

Earlier this morning, we reported on some test images that show Facebook’s new mobile app install ads. These are the same mobile ads for apps that were made available through a beta back in August. It’s pretty clear that they…

Facebook Tests Star Ratings, “Install Now” Button in Mobile Ads for Apps

In early August, Facebook made their new App Center available for all users worldwide. And just a few days later, they announced new mobile ads for apps that allows developers to pay to give their apps just a little bit…

Facebook Shows More Love To Developers

This week has been huge for developers on Facebook. The company has not only released the full version of the much anticipated SDK 3.0 for iOS, but they have also pushed subscriptions and mobile ads to developers. While not as…

Facebook Announces New Mobile Ads For Apps

After a disappointing second quarter report, and the first since their IPO, Facebook is pushing mobile harder than ever. It’s the new frontier of profitability and they need to take advantage of it before it leaves them in the dust.…

Can Mobile Turn Twitter Into an Ad Platform?

Twitter is very influential in the news world. Stories often break and and new details constantly emerge from the millions of tweets going out every day. In the financial world, however, Twitter doesn’t hold a candle to larger social platforms…

Android Users Really Like Facebook Mobile Ads

It seems that Facebook mobile ads are working. That may have been a bit of an understatement as our original report found that the CTR for mobile ads (sponsored stories) was four times higher than all ad placements. That’s not…

Google Says These New Local Ads Will Increase Click-Through Rates By 100%

Google has redesigned its local ad formats for Google Maps for Mobile. The company says the new formats have performed well in tests, increasing click-through rates by 100%. The calls to action, like “click to call” or “get directions” have…