When it comes to dealing with violent and/or potentially offensive content, Facebook has made a lot of missteps. Now, the biggest social network in the world is looking to find a s...
Facebook says the video party is in full swing and content creators (users, but more importantly – brands) should come join said party. Or if they're already at the party, they sho...
At the Consumer Electronics Show in Las Vegas, Google made a couple of big advertiser-related announcements. For one, they've added over 30 broadcasters, premium publishers, and ma...
Yahoo is reportedly planning on launching a self-serve ad platform that would enable marketers to advertise across Flurry, the mobile app network it...
Oracle announced that it's acquiring consumer data collection company Datalogix, which currently aggregates and provides data for over $2 trillion of consumer spending from 1,500 d...
Google announced that it will be rolling out store visit measurement to advertisers in the U.S. as an enhancement to Estimated Total Conversions, which it launched last year.
E...
The Interactive Advertising Bureau (IAB) and PwC have released their latest figures on Internet advertising revenues, looking at the third quarter. According to their findings, U.S...
Twitter announced the launch of two new mobile targeting features for advertisers: mobile carrier targeting and targeting users with new mobile devices.
Twitter says a number o...
Whether you're a marketing-minded person who thinks that Twitter is a perfect place for autoplay video ads or a user who absolutely hates the sound of that – you have people inside...
The Interactive Advertising Bureau (IAB) released its “State of Viewability Transaction 2015" report aimed at offering guidance on how to manage the "shift of digital media’s 'audi...
Google announced that it has impression share by device on the Campaign and Ad Group tabs in Shopping campaigns.
"More than ever, people are shopping on mobile devices,"...
It's that time of year. Everybody's putting out their best of 2014 lists. This time it's YouTube with the top ads of the year.
These are ads that debuted on YouTube. They evalu...
Microsoft announced the launch of a new version of its Campaign Planner tool for the holidays. The tool, which was first released in September, has new features for vertical and pr...
WebProNews is an iEntry Publication
