Google Adds Bulk Uploads To Shopping Campaigns

Google announced a new bulk uploads feature for Shopping Campaigns in AdWords. These enable advertisers to add new product groups, change or delete existing groups, and change bids with a single bulk action. “Since the introduction of Shopping campaigns, we’ve…

Google Play Search Ads Now Available To All

Earlier this year, Google announced that it was expanding paid search advertising to the Google Play store. Given that people frequently go there to search for apps, this seemed like an obvious place for search ads, and it’s still surprising…

Google Merchant Center Gets New Feed Enhancements

Google announced a pair of data feed enhancements for Google Merchant Center in an effort to help merchants better update their ads. One of them is geared toward large retailers while the other is for small ones. For large retailers,…

Yelp Earnings Disappoint As Chairman Leaves And Company Moves Away From Display Ads

Yelp reported its second quarter earnings on Tuesday with better than expected revenue, but worse than expected profit, sending shares tumbling. But that wasn’t the only news to come out of the company. Yelp also announced the resignation of Max…

Pandora Gives Users an Hour of Ad-Free Music If They First Pay Close Attention to an Ad

Pandora is heralding the full rollout of its Sponsored Listening feature, which has been in beta since last fall. With Sponsored Listening, Pandora offers listeners a deal: You can have an ad-free hour of music, uninterrupted, if you just pay…

Instagram’s New Focus on Search Should Excite Marketers

In 2013, boasting a little under 100 million users, Instagram finally decided to pay some attention to its web presence. The social network updated its barebones website to finally offer the ability to browse your feed. Before that, Instagram on…

Doing This Will Make Your Facebook Marketing More Cost Effective

When you promote a Facebook post, do you do so to people who have already liked your Page or to people who have yet to do so? Some mix of the two? You might be interested to know that unless…

YouTube Launches 360 Degree Video Ads

Google just announced the launch of 360 degree video ads on YouTube. Google introduced 360-degree videos on YouTube back in March. From the viewer’s perspective, they were particularly cool when viewed on Android, as you could move your phone around…

Bing Launches Native Ads On MSN For Search Marketers

Microsoft announced the beta launch of Bing Native Ads, which let advertisers target intent outside of search. According to the company, the strongest intent signals on the web are users’ interests expressed by prior search queries, signals from the content…

Instagram Ads For Businesses Of All Sizes Coming In The Fall

Last month, Instagram announced some new ad formats and ad targeting options and that it would open up its ad platform to businesses of all sizes in the coming months. eMarketer has a new interview with Jim Squires, the director…