What amounts to a video "view" on Facebook? For regular videos, Facebook will give it an official view if it's watched for three seconds. For video ads, a "view" is really an impre...
Microsoft and AOL announced a major agreement which sees AOL assuming management and sales responsibilities for all of Microsoft's display, mobile, and video ad inventory across th...
Google just announced a step it's taking to reduce the amount of accidental clicks on its mobile ads by blocking certain types of clicks. Specifically, it will block clicks that ha...
Facebook is testing a new ad unit called Lead Ads, which enable users to fill out forms on mobile with a few taps of the finger.
A Facebook spokesperson tells WebProNews in an...
Instagram unveiled some improvements to its mobile apps this week, which could help marketers increase their visibility on the popular social network, which is increasingly becomin...
Google introduced a new free, ad-supported streaming music service today as one tier of its Google Play Music offering. In doing so, it has opened up new opportunities for advertis...
Facebook is now offering app advertisers new desktop video ads and a carousel format for mobile app ads. The former are available through both Power Editor and the Ads Create tool...
Google just announced that it's bringing cross-device measurement to DoubleClick to enable advertisers to measure all of their campaigns across the web.
Cross-device conversion...
Twitter is taking the plunge already taken by fellow social networks Facebook and Instagram. Starting today, autoplay videos are coming to Twitter.
This has been a long time c...
Google announced that it has updated its Google Shopping Feed Specification and its Google Product Taxonomy in order to create a "richer" experience for those searching for product...
Google announced that it is expanding Brand Lift, which helps marketers measure the effectiveness of display and video campaigns using survey and search data collected from targete...
Yahoo announced that it is giving advertisers the ability to independently measure viewability and fraud for display and video advertising on Yahoo owned and operated properties as...
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