Microsoft announced the beta launch of Bing Native Ads, which let advertisers target intent outside of search. According to the company, the strongest intent signals on the web are...
Last month, Instagram announced some new ad formats and ad targeting options and that it would open up its ad platform to businesses of all sizes in the coming months.
eMarkete...
Google announced a bunch of new features for advertisers to encourage more sales from shoppers.
For one, a new enhancement to product listing ads on mobile devices expands the...
The writing has been on the wall for quite a while. Flash is dying a slow death, yet it continues to gasp for air. After some new vulnerabilities were discovered, many have been ca...
Everyone knows online video can be a great way to market businesses and products, but some businesses are finding that it can be quite beneficial for actually selling products. "Sh...
Google announced the launch of new automated bidding tools for setting performance targets in AdWords. These are target opt-in recommendations and the Target CPA Simulator.
As t...
IgnitionOne released its Q2 2015 Digital Marketing Report this week, highlighting data and trends in search, programmatic display, social, and mobile advertising. The company mana...
Flash is bordering on obsolete at this point thanks to the rise of mobile and HTML5, yet advertisers are still running a ridiculous amount of Flash ads despite the fact that they d...
The Media Rating Council (MRC) has released the results of the third phase of its viewability measurement reconciliation testing. It had conducted two prior phases, which identifie...
Facebook is changing how it measures cost per click (CPC) for advertisers. This comes as part of its latest Ads API release.
From now on, CPC will only account for what Faceboo...
Twitter is giving mobile app advertisers a new video app card, optimized action bidding, and cost per install bidding. The company announced that it would roll the features out to...
Google announced the launch of a new email newsletter, which it will send out once a month to subscribing advertisers. It's called Google Best Practices, and aims to give advertise...
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