Google announced that its giving advertisers new bidding strategies for Shopping Campaigns, which will help them “go go beyond manual max CPC bidding to deliver specific bids for each auction, tailored to people’s context.” Under Bid Strategies, you’ll now find…
Bing Ads Gets Accounts & Billing Improvements
Microsoft announced that it’s making some changes to accounts and billing for Bing Ads. It’s all in direct response to advertiser feedback. “From insertion order edits to bulk management, from one-stop-shop billing to consolidated invoices – all designed to help…
Bing Merchant Center Is Getting Some Changes
Microsoft announced some coming improvements to Bing Merchant Center, which merchants use for creating stores and catalog feeds for Shopping Campaigns and Product Ads on Bing. There are changes to feed structure, which the company says it made so advertisers…
Facebook Dynamic Product Ads Get Some Big Improvements
In February, Facebook announced dynamic Product Ads aimed at helping marketers increase conversions and lower cost per acquisition across devices. As reported earlier, these ads are now available in the Audience Network, Facebook’s mobile ad network, which lets mobile apps…
Facebook Gets Retailers Prepared For The Holidays
Facebook is advising retail marketers about how to prepare for the holiday season. Yes, it’s August, but according to the company, that means it’s time to start doing some serious planning. The company laid out eight tips for holiday advertising…
Google Analytics Gets Some New Features
Google announced the addition of a new publisher reporting section to Google Analytics. This replaces AdSense Reports, and is actually called “Publisher Reporting”. “Users with existing AdSense reports will see them move into this new section, and be joined by…
AdWords App Adds Billing, Column, Performance Table Updates
This past March, Google finally launched an AdWords app for Android, offering advertisers the ability to manage campaigns on the go. They can use the app to view and manage ad performance, view campaign stats, update bids and budgets, get…
Google Announces Report Editor For AdWords
Google announced on Wednesday that it will roll out Report Editor in AdWords over the next few months. This is a new tool that lets advertisers build custom tables and charts that can be segmented, sorted, and filtered as they…
Google Makes It Easier To Run Display Campaigns Based On Objective
Google announced the launch of a new way to create Display ad campaigns based on marketing objective. It’s essentially just a new setup flow, but could be a better way for marketers to approach their display campaigns. You can see…