Google has launched some new features for Google Shopping, including some tweaks to the browsing experience, a new Shortlists feature and 360° product views.
When it comes to browsing, users can now preview details like sizes, colors, descriptions and availability at nearby stores, and get “visually similar” results as suggestions.
The Shortlists feature lets users keep track of products of interest, compare them and share with their friends.
“Shortlists now also stay at the top of the page while someone is browsing Google Shopping, so she can cross off items on her shopping list as she goes,” says Google Shopping Senior Product Manager Karen Corby. “When people add products to their shortlists, photos, price and detailed information are automatically saved, too — so make sure your product feed is up-to-date and has all the necessary information that makes it easy for them to choose your store when they’re ready to buy.”
360° product views are pretty self-explanatory, but this will give you an idea:
“These interactive images bring users the in-store feeling of holding and touching a product,” says Corby.
You have to apply using this form if you want these for your own products.
Bing has also now fully transitioned to its new product search experience, officially abandoning Bing Shopping.