Back in October, Google announced a new kind of product listing ad campaign: shopping campaigns. The company said on Tuesday that these are now available to all advertisers around the world.

The campaign type is designed to let advertisers manage and promote products, and browse their inventory directly in AdWords.

“We received great feedback from advertisers so far, who say that Shopping campaigns help them save time organizing their inventory and discovering new opportunities to optimize and grow their traffic online,” says Google Shopping Director of Product Management Eric Tholomé.

He shares some of that feedback here.

Google just put out these videos on setting up, optimizing and getting the most out of Shopping Campaigns:

Google has added the ability to bulk edit product groups at scale since first launching Shopping Campaigns. The company says it will launch API support and a bid simulator soon.