Google announced the launch of new automated extensions for shopping ads (PLAs). This is in reaction to advertisers promoting text to highlight special offers and free shipping....
Google announced that its giving advertisers new bidding strategies for Shopping Campaigns, which will help them "go go beyond manual max CPC bidding to deliver specific bids for e...
LinkedIn just announced that its publishing platform is going global with localized languages. It's only been available in English until now, but today it's becoming available in P...
Google announced a pair of data feed enhancements for Google Merchant Center in an effort to help merchants better update their ads. One of them is geared toward large retailers wh...
Google announced a bunch of new features for advertisers to encourage more sales from shoppers.
For one, a new enhancement to product listing ads on mobile devices expands the...
Google announced that it has updated its Google Shopping Feed Specification and its Google Product Taxonomy in order to create a "richer" experience for those searching for product...
Google has made some changes to its Google Trusted Stores certification program that should make it easier for merchants to earn the badge, which can help earn the trust of people...
Google announced that it has impression share by device on the Campaign and Ad Group tabs in Shopping campaigns.
"More than ever, people are shopping on mobile devices,"...
Google announced the addition of a new Black Friday feature to Google Search on mobile devices. The company notes that a lot of people will be standing in line at stores using thei...
Back in 2012, Google launched Merchant Promotions, which enabled retailers in the United States show promotions alongside their Product Listing Ads on Google's search results pages...
Google has extended its shopping ads to third-party sites with AdSense for Shopping, which lets sites serve ads from Shopping Campaigns. The offering is currently only available to...
If you're reading this, you're probably aware that regular Google Product Listing Ad campaigns are getting the axe. They'll be officially retired at the end of the month. In the me...
WebProNews is an iEntry Publication
