Google announced the launch of Google Manufacturer Center, which it describes as a tool for brand manufacturers to help them accurately represent their products to shoppers across Google.com, Google Shopping, and other Google services.

Manufacturers can upload product data to the tool to make their product listings better. Data right from the manufacturer will be seen as authoritative.

“With more than 100 billion searches per month, Google answers a significant number of the world’s product and shopping-related queries,” says Google’s Matt Henderson. “And online shoppers expect product information, such as images, descriptions and variants, to be accurate, rich and consistent. Manufacturer product data is critical to deliver this experience.”

“In addition to ensuring their product data is accurate, manufacturers can also gain product level insights into the data they provide,” says Henderson. “For example, they’ll learn how many times their products appear on Google within a given timeframe and how many times shoppers click on their products versus competing products in their category.”

Manufacturers can upload their product data to Manufacturer Center itself or do so through an approved Google Shopping Partner like Salsify or Shotfarm.

Google says interested manufacturers should fill out this interest form, and then the company will be in touch about the next steps. There’s also a help center article about it here.

Images via Google