New Google Merchant Center Launched

Google introduced a new version of its Google Merchant Center today that offer more efficient navigation and makes additional shopping programs easier to find. The Google Merchant Center enables online retailers to connect their products to Google so that their…

Google Adds Feed Rules Tool To Merchant Center

Google announced the launch of a new tool for Merchant Center called Feed Rules, which lets you convert your existing data from inventory management systems to the format Google Shopping uses. The tool enables merchants to to export and submit…

Google Merchant Center Adds Shopping Assortment Report

Google announced the addition of a new Shopping Assortment Report in Google Merchant Center aimed at helping merchants plan their product assortments so they can reach more shoppers online. The report shows you the top 100 products that you don’t…

Google Merchant Center Gets New Feed Enhancements

Google announced a pair of data feed enhancements for Google Merchant Center in an effort to help merchants better update their ads. One of them is geared toward large retailers while the other is for small ones. For large retailers,…

Google Merchant Center Gets Shipping Configuration Tool

Google announced this week that it has launched a new shipping configuration tool in Merchant Center aimed at making it easier to configure shipping rates. The idea is that this will help merchants’ prices remain consistent with what Google shows…

Google Merchant Center Opens In Italy, The Netherlands, Spain

It should soon become much easier for people in Italy, the Netherlands, and Spain to find the best deals online.  Google indicated today that it’s moving towards launching Google Product Search/Google Shopping in those countries, opening the Google Merchant Center as a preliminary step.

The Google Merchant Center is in large part what makes Google Product Search work; it’s a site that allows businesses to submit data product feeds, ensuring that users see up to date information.

Google Announces New Agreement with Bizrate Insights

Google has announced an agreement with Bizrate Insights in the US, UK, and Germany that will affect its merchants. The program will get reviews from shoppers that have completed transactions on a site. Google says this means it will provide content businesses know they can trust to help improve and promote their customer experience.

Google Calls Upon Retailers to List Inventory

Google announced today that it is making public its help documentation for Local Shopping inventory for Google Merchant Center. This is a feature that allows retailers to let consumers know about what they have in stock right from the web. 

Google Launches New Product Search Ad Format with Product Extensions

Google has announced a new advertising format for Google Merchant Center users. The format is based on the product extensions AdWords format that lets advertisers add specific product listings.